Purpose of the role
“Take the lead in driving impactful regional activations that showcase STADIO’s vision and connect with the next generation of students.”
The Activations Team Leader will drive impactful regional activations that showcase and strengthen the STADIO brand. This role focuses on securing and quality assuring school presentations and promotions, managing marketing materials, and supporting lead generation to help achieve student enrolment targets.
Key Roles and Responsibilities:
To support the execution of the STADIO Marketing and Communication action plan.
Ensure knowledge of the STADIO product is current and accurate - through self-study and training engagements
Ensure STADIO messaging and branding are properly understood and underpin all activities and interactions carried out on behalf of the Institution
Ensure the STADIO brand is represented effectively at all times
Reflect the core values and principles of STADIO and ensure all communications adhere to the same
Provide effective career guidance for all STADIO prospective students within the larger STADIO context
To support the National Activation action plan and implement quality assurance
Complete all school activations as per the minimum standards document to ensure maximum lead gathering
Utilise correct branding and physical presence at all school encounters
Establish and maintain high-quality standards for all school activations
Gather feedback to continuously improve the effectiveness of activation initiatives
Monitor and address activation errors to enhance quality
Collect feedback from school stakeholders and analyse feedback data.
To support the Schools Activation Plan by increasing cover in all regions
Identify target schools, regions, and demographics for activation campaigns
Plan and execute activation events, including scheduling, logistics, and resource allocation
Maintain good relationships with the schools
Handle all school magazine publications, sponsorships and events through direct cooperation with the Activations Manager
Stock Management
Efficiently manage promotional and marketing materials for activations in a particular region
Maintain accurate stock inventory records and monitor levels
Ensure timely stock replenishment from suppliers
Implement stock control systems to minimise wastage and reduce holding costs
Regularly update stock records and track stock levels
Lead Allocation and Tracking
Allocate leads to the appropriate enrolment counselors and admissions teams
Monitor and report on lead progress
Develop and deploy lead allocation systems for efficient distribution
Regularly allocate leads to the relevant teams and track follow-up activities
REQUIREMENTS
Requirements
Relevant tertiary qualification in Marketing, Communications, or a related field.
Minimum of 3–5 years’ experience in marketing, promotions, activations, or events management.
Strong organisational, planning, and project management skills.
Excellent communication and presentation skills.
Ability to lead, motivate, and work with diverse teams.
Willingness to travel within the region and work flexible hours when required.
A valid driver’s licence and own reliable transport.