Channel Representative -Benoni Bakery

1. Ensure efficient and cost-effective product distribution

• Ensure driver teams deliver according to mapped and optimised routes

• Ensure all new and old customers are plotted on the GPS system

• Ensure orders are geared towards improving truck utilisation and loaves/km

• Ensure delivery teams invoices correspond with loading list before vehicle leaves bakery

2. Ensure balancing of orders placed, delivered and returned

• Monitor driver orders for informal trade customers daily

• Monitor and track returns daily

• Craft and action plans to drastically improve returns

3. Submit sales figures from drivers daily

• Ensure driver teams’ sales are in line with sales targets

• Source and distribute of key trade intelligence

• Provide actionable plans for improvements and combating competitor activities

4. Ensure the capturing and allocation of all customer details

• Ensure all customer details and classifications are loaded correctly on new accounts and are correctly listed on existing accounts

5. Ensure driver competency and delivery time management

• Support, train, discipline and lead the driver & van assistant teams to deliver sales excellence

• Employ efficient route riding system to see all customers within each month

• Evaluate on-the-job performance, and provide training on shortfalls identified

6. Monitor Trade Prices

• Submit weekly price surveys for informal trade customers

• Monitor RSP’s and execute pricing strategy, policy and mandate

7. Build long standing relationship with customers

• Increase sales volume and market share in General Trade stores

• Develop a strategy with Informal Sales Representative to gain new business

• Handle customer complaints and queries

• Ensure merchandising to the company’s standards

• Supports the Informal Sales Representative in providing adequate route optimisation and rationalisation solutions

• Ensure the customer needs are met within a viable business framework

• Provide a link between customers and drivers for a seamless transition of products

• Provide key trade intel and address regular customer service requirements

Knowledge and Skills Required

1. Knowledge

• Organisational / business unit processes

• The sector and its offerings

• Sales planning

• Meeting sales goals

• Coaching

• Audit and compliance

• Recent laws and regulations

2. Skills

• Verbal and written communication

• Computer literacy

• Report writing

• Interpersonal

• Logical thinking

• Analytical thinking

• Decision making

• Presentation and facilitation

• Negotiation

• Organizational awareness

• Influence