Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
The Digital Media & Social Analyst will play a key role in representing the Visa brand to target audiences across digital and social channels. Reporting to the Head of Brand & Sponsorship, you will be instrumental in orchestrating digital and social media strategy, integrate the brand across digital platforms, and act as a liaison between internal teams and external agencies especially social, media and digital. You will manage timelines, create clear briefs, and oversee multiple projects with attention to detail. A data-driven mindset, expertise in modern digital and social marketing, and a commitment to innovation are essential to ensure Visa’s brand remains relevant and impactful.
Essential Functions
Draft comprehensive, insightful social, digital and media briefs for agencies, ensuring objectives are clear, deliverables align with brand strategy, and timelines are managed with discipline.
Create and measure campaigns whilst in market ensuring that Visa takes a measurement led approach.
Drive digital and social media-first thinking in brand activities, supporting the planning and execution of digital campaigns and media strategies.
Collaborate with creative, design, media and social agencies, providing feedback and ensuring the delivery of high-quality and impactful creative assets.
Analyze consumer segmentation and campaign performance data, generating actionable insights to inform social, digital and media campaigns.
Contribute to the development and scaling of digital and social standards, guidelines, and tools to support innovation and brand consistency across the Markets in the region.
Plan and execute campaigns aligned to social, digital and media budgets.
Participate in creative effectiveness entries providing impact for Visa digital, social and media campaigns.
Manage multiple projects concurrently, ensuring meticulous attention to detail, on-time delivery, and alignment with strategic objectives.
Prepare and present clear updates and reports on socially led activities, insights, and outcomes for internal stakeholders.
Experience working at a digital and media agency will be to your advantage.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications
•A bachelor's degree in Digital Marketing, Business, Communications, or a related field is required
•5+ years’ experience in digital marketing or a related discipline. Media buying and planning will also work to your advantage.
•Demonstrable experience supporting or executing digital/social-first creative programs.
•Sound understanding of modern marketing channels, digital content, and social media platforms.
•Proficiency in writing effective media and digital briefs and managing agency relationships especially with media and digital agencies.
•Strong project management skills, with the ability to manage multiple projects and timelines with rigor.
•Meticulous attention to detail and strong organizational abilities.
•Analytical mindset, be able to leverage data and insights for decision-making and optimization.
•Excellent communication and presentation skills, with the ability to articulate concepts to both technical and non-technical audiences.
Advantageous Experience
•Digital, social, and media experience in Pan-African, Nigerian, and Francophone markets.
•Knowledge of consumer segmentation, media buying, digital strategy.
•ROI orientation and financial acumen.
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.