Job Description

As a Marketing Platform Technical Specialist, you will work across multiple clients, assisting in the implementation, configuration, customization, and maintenance of Google Tag Manager (GTM), and, where applicable, Firebase or related mobile measurement platforms, based on the provided tag management strategy. You will also collaborate closely with the Business Analysis and Solution Manager to create deep links for use in paid media campaigns and troubleshoot technical issues that impact the measurement and optimization of paid media campaigns across web and app channels. Additionally, you will contribute to and participate in the development of bespoke technical solutions related to digital advertising.
 

You will work closely with various members of the Internal Agency tech team to ensure that the Google Marketing Platforms are correctly configured and implemented. You will also engage in cross-functional collaboration with multiple development teams to implement technical solutions or troubleshoot technical issues.
 

Vision, energy, passion, and a desire to learn are essential, along with the ability to work effectively across a broad spectrum of people.


Are you someone who can:

Implement and maintain Google Tag Manager:

• Manage and maintain GTM containers and their underlying, tags, triggers, templates, variables and folders to capture website interactions, user behavior, and marketing campaign performance.
• Collaborate with tech, marketing, analytics, and development teams to define tagging requirements and ensure seamless integration.
• Conduct thorough testing to ensure accurate data capture and troubleshoot any tag-related/ measurement issues.
• Stay up-to-date on the latest GTM features and best practices, and implement them to enhance our tracking capabilities.
• Document tagging procedures and provide ongoing support to internal stakeholders.
• Develop and manage data layers to facilitate robust tracking and personalized user experiences
• Conduct regular audits of GTM implementations to ensure data integrity and optimal performance
• Provide technical guidance and support to internal teams and clients on GTM best practices
• Utilise Google Analytics (GA) and other analytics tools to gather, analyse, and interpret data
• Translate data into actionable insights for clients, providing regular reports and presentations
• Identify areas for improvement and make data-driven recommendations
• Work closely with account managers and other team members to ensure successful campaign execution
• Stay up to date on the latest trends and best practices in data, tech & AI

Firebase Implementation and Optimisation (or related mobile measurement platform - MMP):

• Assist in configuration of SDKs for iOS and Android applications, focusing on analytics, messaging, and remote config functionalities
• Set up and manage custom events, user properties and audiences
• Collaborate with mobile development teams to ensure proper integration and data flow between applications and the MMP
• Utilize A/B testing and optimize app features and user journeys
• Monitor data quality and provide insights for continuous improvement

Deep Linking

• Create and manage various types of deep links (e.g., standard deep links, deferred deep links, universal links, app links)
• Work with development teams to ensure correct handling and routing of deep links within applications.
• Manage resources and budgets effectively to ensure project success
• Implement and test deep link tracking to attribute user acquisition and engagement accurately.
• Troubleshoot and resolve any issues related to deep link functionality and performance.

Technical Consulting and Support:

• Act as a subject matter expert for GTM, Firebase, and deep linking, providing technical guidance and recommendations to clients and internal teams
• Collaborate with internal teams (e.g., campaign managers, creative teams, management teams) to understand their needs and deliver data-driven solutions.
• Collaborate with developers to ensure proper data collection and integration across various platforms
•  Stay up-to-date with industry trends and advancements in analytics, mobile technology, and tracking methodologies.
• Document technical specifications, processes, and configurations for future reference.

Stakeholder and Industry Partner Relationships:

• Build strong relationships with key stakeholders across clients as well as channel partners.
• Assist in the development of tracking plans and data architecture for new projects.
• Maintain clear communication with all teams, keeping them informed of campaign progress and results

You will be an ideal candidate if you:

Qualification Requirement:

• Bachelor's degree equivalent to NQF Level 7 in Marketing, Business, Statistics, Computer Science, or a related quantitative field.
• Bachelor of Commerce with Honours (NQF Level 8) is advantageous.
• Relevant coding certifications in HTML5, JavaScript, CSS, PHP, and Python are preferred.
• Current qualification in GTM and Google Analytics is non-negotiable.
   

Minimum years of experience required:

• Minimum 4 -5 years of experience as a Technical specialist working with Google Tag Manager.
• In-depth understanding of GTM functionalities, including triggers, tags, variables, and data layer.
• Strong working knowledge of HTML, CSS, and JavaScript.
• Experience with website development and analytics platforms (e.g., Google Analytics, GA4) a plus.
• Excellent problem-solving and debugging skills.
• Meticulous attention to detail and a commitment to data accuracy.
• Strong communication and collaboration skills.
• Experience with server-side tagging solutions (e.g., Google Customer Match) a plus.
• Experience with data governance and data privacy regulations (e.g., GDPR, CCPA) a plus.
• Ability to work independently and manage multiple projects simultaneously.

You will have access to:

• Opportunities to network and collaborate
• A challenging working environment
• Opportunities to innovate

We can be a match if you are:

• Adaptable and curious
• Analyse complex data sets
• Thrive in a collaborative environment

Apply now if you are interested in taking the next step. We look forward to engaging with you!

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Job Details

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.