Head Of Brand Marketing (Bellville)

Metropolitan is one of the oldest financial services brands in South Africa. With a 125-year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security. Metropolitan operates in South Africa, but the brand is also present in 7 African countries including, Namibia, Botswana, Kenya, Ghana and Lesotho. Metropolitan provides financial wellness solutions that meet the needs of low-income clients, including funeral insurance, health, savings, hospital cash-back cover, retirement solutions and life insurance. www.metropolitan.co.za

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Manage the end-to-end brand marketing by designing, developing and executing the marketing strategy and related marketing programmes and plans, to drive brand awareness, purchase intent that supports the achievement of key business objectives.

• Design, implement, support and drive the marketing and branding strategy, based on knowledge of established objectives for the business.


• Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality marketing initiatives.


• Be the brand custodian to ensure that all marketing communications adheres to METROPOLITAN branding guidelines.


• Develop, manage and support the execution of integrated marketing communication efforts that encompass a 360 approach to support key narratives and impact stories.


• Manage the development and execution of brand and product initiatives and campaigns through-the-line (ATL & BTL) to support business objectives.


• Ensure communication strategy is developed and action plans implemented.


• Develop and manage the implementation of best practice operational strategies, processes and policies (advertising, brand portfolio, communications, sponsorships and research) as regards brand governance.


• Build sound relationships with business stakeholders to fully understand business needs and provide impactful and innovative brand and product initiatives.


• Guide and advise internal & external stakeholders regarding the best practice implementation of brand activities.


• Drive the alignment between the brand and marketing initiatives including internal and external messaging.


• Foster close collaboration with business and Marketing stakeholders (Manco & Group) to support the creation of innovative and integrated brand, product initiatives and campaigns.


• Actively participate in various stakeholder groups and forums to position and influence perception of the brand.


• Manage the measurement of the effectiveness (Return on Investment) and impact of brand initiatives and campaigns and implement initiatives to improve the impact of the various brands.


• Calculate success of brand campaigns and brand health based relevant brand metrics and diagnostic tools.


• Evaluate and monitor competitive products, services and marketing activities and channel these insights into the optimization of marketing initiatives.

Assess the effectiveness and enhance the impact of the brand:

• Effectively use diagnostic tools and monitor business results to determine the success of brand and product campaigns and initiatives to improve the impact of brand campaigns.


• Gather and analyse relevant client and brand information to identify trends and areas of opportunity.


• Calculate success of brand campaign based Return on Investment (ROI) criteria.


• Provide detailed and precise reports to illustrate trends, predictions and relevant strategies.


• Conduct on-going competitor analysis to ensure brand activities are competitive and innovative.


• Support brand health monitoring initiatives through brand audits and surveys and implement actions to improve the health of the brand.

Drive a client centric environment that focuses on best practice service delivery:

• Build and maintain relationships with clients and stakeholders that promote cross delivery practice solutions.


• Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums.


• Define fair and innovative client service practices which build rewarding relationships, and allows team to provide exceptional client service.


• Engage with key internal and external stakeholders to identify changing client needs and make


• recommendations to align service offering with client needs.


• Manage a client service excellence culture which builds enduring relationships and allows team to provide exceptional client service.


• Provide authoritative, expertise and advice to clients and stakeholders.


• Build and maintain relationships with clients and internal and external stakeholders.


• Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service.

Effectively lead team:

• Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.


• Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values.


• Select and recruit suitably qualified talent in line with Employment Equity principles and METROPOLITAN values.


• Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness.


• Enable a learning and growth culture whereby information regarding successes, issues, trends and ideas are actively shared between team members.


• Execute effective workforce planning practices to ensure that staffing requirements are accurately forecasted.


• Identify employee growth and development needs and schedule interventions to enable ongoing development, training and personal growth.


• Effectively manage performance within the team in order to ensure business objectives are achieved


• Encourage innovation, change agility and collaborative working relationships with peers and stakeholders.

Manage budget and implement sound financial controls:

• Control the budget for area, including the authorisation of expenditures and implementation of financial regulations.


• Manage high risk and problematic financial issues in area of accountability and contribute to the development of policy.


• Identify opportunities to enhance cost effectiveness and increase operational efficiency.


• Implement and manage financial risk methodologies, techniques and systems and use to monitor and report on financial activities.


• Implement and provide feedback on the effectiveness of financial policy, practice and procedures preventing illegal, unethical or improper conduct.


• Implement risk management, governance and compliance policies in own practice area, to identify and manage governance and risk exposure liability.


• Provide input into the risk identification processes and communicate recommendations in the appropriate forum.