- Brand strength and profitability in the segment in line with the monolithic brand
- Highly competitive market with increasing competition
- Converged ICT, Mobile, Fixed, Voice, Data
- Rapidly moving technological field
- Ongoing research and knowledge acquisition
- Global and local market dynamics and development
- Client and technology demand and growth trends
- Trends within the industry as being experienced and embraced Internationally and locally
- Established market base and new markets to be explored
- Changes in Clients and organizations needs and behavior
Shift in area of revenue generation and changing business models