Marketing Campaign Manager

1.Brand Strategy Implementation
Develop, plan, implement and track the annual brand strategy for a specific portfolio.
Research the customer market on an on-going basis to ensure relevance of communication.
Have a thorough understanding of the media within a specific division to ensure that communication reaches the relevant target market effectively.
Consistently research current economic trends and the impact thereof on brands.
Measure the effectiveness of the marketing plan through continuous analysis and reporting.

2. Alignment of Communication & Advertising
Align all communication and advertising endeavours with the annual Brand strategy in terms of the look, feel, price and product offering.
Ensure that all media selections are efficient and in line with the brand strategy.
Coordinate and participate in promotional activities.
Manage and coordinate the day-to-day marketing / advertisement activities of the portfolio.

3. Campaign Management
Manage campaign budgets to ensure that spend is tracked and delivers return on investment.
Analyse historical sales information and strategically plan promotions to ensure that timing and effectiveness are maximised for the business.

4. Relationship Building
Foster a sustainable relationship with internal business clients / stakeholders and brand agencies.
Act as liaison between the internal client and agency during project briefings and implementation.
Provide briefings to agencies that are of high quality and ensure that all endeavours support the marketing and business strategy.
Plan and implement national campaigns against deadlines and costs.
Provide and receive continuous feedback regarding the execution of advertising collateral