Position Summary
Introduction
UJInvnt is an Intellectual Property Holding Company, the purpose and activity of which will be the acquisition, exploitation, licensing or sublicensing of patents, trademarks, copyrights, brand names or other industrial property rights, like 'know-how' on technical or administrative matters. Its primary objectives are:
Job description
UJInvnt - Its primary objectives are:
- to commercialise on behalf of the University opportunities arising from the activities of the University and others, including, but not limited to, Intellectual Property (IP), through several permutations, which range from commercialising IP (licensing, sale of IP assets) to owning equity stakes in new ventures (with outside investors) based on IP assets
- to provide technical and training services, consultancy services and courses; and
- to hold shares on behalf of the Shareholder in other subsidiary companies, and act as the Holding Company for commercial activities.
Job Description:
The Marketing Officer will drive the visibility and reputation of UJInvnt while supporting portfolio companies in achieving their marketing and visibility. This role combines strategic branding, content creation, and cross-functional collaboration to enhance the company’s market presence and amplify the success of investee companies. The ideal candidate will excel at crafting compelling narratives, developing high-impact marketing materials, and leveraging data to measure effectiveness.
Responsibilities:
Branding & Promotion
- Develop and execute marketing strategies to elevate the company’s brand among founders, investors, internal and external (industry) stakeholders.
- Create content for digital channels (website, LinkedIn, newsletters) showcasing investment thesis, portfolio success stories, and thought leadership.
- Organize and promote events (webinars, pitch days, industry conferences) to engage target audiences.
Portfolio Company Support
- Collaborate with investee companies to design tailored marketing collateral (pitch decks, case studies, product launch kits).
- Advise portfolio teams on branding, digital marketing, and customer acquisition strategies.
- Develop exit-focused materials (investor memos, technology briefs, acquisition teasers, IPO roadshow content) that enhance valuation and buyer/investor/commercialization partner interest.
PR & Media Relations:
- Manage media outreach to secure coverage for the firm and portfolio companies in top-tier outlets (e.g., TechCrunch, Forbes).
- Craft press releases, blog posts, and success stories highlighting milestones, funding rounds, and exits.
Performance Analytics:
- Track and report on marketing campaign ROI, including website traffic, social engagement, and lead generation.
- Use data insights to refine marketing strategies and optimize resource allocation.
- Partner with investment teams to align marketing efforts with portfolio company needs.
- Leverage partnerships and co-marketing opportunities
Minimum requirements
- Bachelor’s degree in marketing, Communications, Business, or related field.
- 3–5 years of experience in marketing, preferably in venture capital, private equity, or high-growth startups.
- Expertise in digital marketing (SEO/SEM, LinkedIn, email campaigns) and tools (HubSpot, Google Analytics, Canva, Adobe Creative Suite).
- Strong storytelling ability with experience crafting investor-facing content.
- Familiarity with startup ecosystems and venture capital, impact investing and development finance institution cycles.
- Collaborative, proactive, and adept at managing multiple stakeholders under tight deadlines.
- Ability to prioritize tasks in a fast-paced environment.
- Valid driver’s license.
Competencies and Behavioural Attributes:
- Decision-making
- Process management
- High Attention to detail
- Planning and Organising
- Excellent verbal and written communication skills
- Professional appearance
- Corporate culture focused
- Exceptional written/verbal communication and time-management skills.
- Deadline driven
- Active listening skills and following instructions
- Excellent interpersonal skills.
- Accuracy, detail, and quality checking
- Knowledge of data visualization tools (Tableau).
- Knowledge of Company rules and regulations.
- Working knowledge of the Higher Education environment.
Your application, comprising of a detailed Curriculum Vitae as well as the names and full contact details (including telephone numbers and e-mail addresses) of at least three traceable and credible referees must be uploaded before or on the closing date of the advertised post. Please also attach the following: a copy of your highest academic qualification, proof of registration with professional bodies you might belong to and if applying for an academic position, a list of accredited research output and/ or a portfolio of your creative output.
If you require technical support / assistance on the UJ e-recruitment website, please contact our service provider PNET on the following contact details: 0861 227337/010 140 3099 or email ujsupport@pnet.co.za.
Candidates may be subjected to appropriate psychometric testing and other selection instruments.