KEY EXPECTATIONS AND DELIVERABLES OF THE ROLE
The Purpose of the Role
The individual in the role is expected to conceptualise, develop and execute multimedia content that elevates the brand’s identity across digital and broadcast platforms. This includes integrating graphic design, motion design, and art direction to deliver visually compelling work aligned with business and marketing strategies.
Key Deliverables
Deliverables
Specific Tasks and Outcomes
Design
Managing multiple video/photographic/multimedia projects.
Meeting and liaising with various marketing teams to discuss briefs, requirements and project progress
Conceptualising and art direct high-impact visual campaigns from brief to final execution.
Leading or collaborate on photography, animation, and motion design projects.
Executing award-standard designs for on-air promos, digital content, Out of Home (Billboards), and print.
Mentoring junior designers and maintain brand consistency across platforms.
Participating in brand identity evolution and high-profile campaign initiatives.
Keeping up to date with technological and software developments
Performance Measures
Key Performance Indicators
Performance Criteria
Key Performance Indicator 1
The set integrated workflow in collaboration with the Group Head: Marketing & Communications Services is met and contributes to the overall group performance.
Key Performance Indicator 2
All developed integrated marketing communications strategies requiring multimedia design expertise are implemented.
Key Performance Indicator 3
All key internal and external relationships were properly managed and maximised
Key Performance Indicator 4
Clear demonstration of Return of Investments (ROI) on all campaigns that required multimedia design disciplines and initiatives.
Key Performance Indicator 5
Creative quality and strategic strength of concepts
Key Performance Indicator 6
Positive stakeholder feedback and measurable brand uplift from multimedia content produced.
Budget Compliance
Meeting and complying with work practices, standards and methods and ensuring application of financial parameters.
A National Diploma in Graphic Design and/or Multimedia Design?
A minimum of 5 years' experience in a similiar role
A minimum of 3 years' experience in broadcast media - advantageous