Job Overview
- Application Deadline: 27 September 2025
- Job Location: Johannesburg, Gauteng
- Job Title: Paid Ads Specialist (Meta)
- Education Level: Bachelors Degree
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Job Level: Intermediate
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Minimum Experience: 3 - 5 Years
Paid Ads Specialist (Meta) required in Johannesburg.
Requirements:
- Bachelor’s degree in Marketing, Advertising, or related field.
- Proven experience managing Meta advertising campaigns for diverse clients.
- In-depth knowledge of Meta advertising platform tools and features.
- Strong understanding of digital marketing principles and best practices.
- Ability to work effectively in a fast-paced, dynamic environment.
- Certifications in Meta advertising.
- Experience with other paid advertising platforms such as Google Ads or LinkedIn Ads.
Duties and Responsibilities:
- Develop and implement paid advertising strategies on Meta platforms.
- Create and launch targeted ads on Meta platforms to reach specific audience segments.
- Conduct keyword research and manage bid strategies to maximize ROl.
- Monitor and analyse campaign performance metrics to optimise ads for better results.
- Stay updated on industry trends and platform changes to adjust strategies accordingly.
- Implement retargeting strategies to maximize conversions and increase ROl.
- A/B test ad creatives, copy, and targeting to improve campaign performance.
- Provide regular reports on campaign performance and make data-driven recommendations for improvements.
- Optimise ad budgets and bidding strategies to ensure cost-effective campaigns.
- Ensure ad campaigns comply with Meta advertising policies and guidelines.
- Continuously assess and refine audience targeting to improve ad performance.
- Stay informed about new advertising features and tools on Meta platforms and test their effectiveness.