Regional Sales Manager - CNS

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

The RSM will be responsible for:

• Team Leadership & Performance Management
  Lead and manage a team of Professional Sales Representatives to ensure territory sales targets, SFE and call objectives are consistently met. Align team activities with broader marketing and organizational goals.
• Sales Target Achievement
  Optimize and maintain the sales function across the allocated territory to ensure sales targets are achieved. This involves daily field visits to coach, support and guide the sales team.
• Event Coordination & Representation
  Support the planning and execution of divisional initiatives such as conferences, speaker programs, and promotional events—both regionally and nationally (CMEs/CDPs etc).
• Strategic Implementation
  Develop and execute strategic sales action plans in line with the company’s marketing and sales plans, ensuring tactical alignment and measurable outcomes.
• Client Engagement
  Personally engage with key stakeholders including General Practitioners, Specialists, and Pharmacists, as identified in collaboration with the Key Account Manager and National Sales Manager. These interactions are critical to driving business performance.
• Client Database Management
  Maintain an up-to-date and comprehensive database of all targeted clients within the designated territory.
• Cross-Functional Collaboration
  Work closely with the Key Account Manager and National Sales Manager to identify and capitalize on business opportunities within the region.
• Business Review Presentations - Building and presenting monthly and quarterly RSM review presentations at the c-suite level.

Essential Key Skills and Competencies held

• Extensive Pharmaceutical Line Management Experience in the private Pharmaceutical Industry of SA - Demonstrated leadership in managing pharmaceutical sales teams, with a strong track record in overseeing sales operations, strategic planning, and performance optimization across diverse therapeutic areas. Proven ability to drive commercial success through effective team development, territory alignment, and execution of go-to-market strategies. Experienced in navigating regulatory environments, launching new products, and fostering collaboration between sales, marketing, and medical affairs to achieve business objectives.
• Industry Expertise
  In-depth understanding of the private South African pharmaceutical industry, including current healthcare trends and relevant events.
• Relationship Building & Communication
  Proven ability to establish, strengthen, and expand business relationships. Skilled in delivering impactful messages and motivating diverse audiences.
• Financial & Resource Management
  Capable of managing budgets and resources effectively within the framework of the business model and expense policy guidelines.
• Sales & Product Knowledge
  Demonstrates strong sales acumen with a track record of building sales plans and achieving targets. Quick to grasp product and disease-related information.
• Collaboration & Independence
  Able to work autonomously while also thriving in collaborative, fast-paced, and high-energy environments.
• Marketing Insight
  Solid understanding of pharmaceutical and medical device Data and Marketing principles.
• Communication & Digital Proficiency
  Excellent verbal, interpersonal, presentation & communication skills, complemented by strong computer literacy. PowerPoint, Word and Excel advanced.
• Experience in the CNS Therapeutic Area will be advantageous.

Qualifications

Educational qualification - A graduate degree in any Science stream.
 
Minimum work experience- 5-8 years of experience in Sales & Marketing with at least 3 years of experience as Regional Sales Manager. Strong Neuroscience experience mandatory.
 
Skills & attributes – 
 

Technical Skills 
• In depth understanding of SA pharmaceutical industry, customer segments, customer behaviour, competition.
• Proficiency in sales forecasting to predict market demand and allocate resources effectively.
• Knowledge of Neurology and Psychiatry therapeutic areas
• Ability to analyse sales data, track performance metrics, and generate reports to measure the effectiveness of sales strategies.
• Understanding of statutory and regulatory guidelines.
 

Behavioural Skills
• Excellent communication and interpersonal skills.
• Have zeal to coach/ mentor.
• Adept at problem-solving and making data-driven decisions.
• Good at Building and leveraging relationship

Additional Information

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.