Sales Manager - Africa Distribution

SMD Technologies
Johannesburg, Gauteng
Full time
3 weeks ago
Location: 2 Lascelles Road, Meadowbrook, Edenvale

In office role

Job Purpose:
To drive sales growth and market expansion across African territories by managing key distribution relationships, identifying new business opportunities, and executing the regional sales strategy for SMD Technologies’ products.

Key Responsibilities:
· Develop and execute a robust sales strategy for African markets aligned with company objectives.
· Build and maintain strong relationships with distributors, wholesalers, and retail partners across key African countries.
· Monitor and analyze market trends, competitor activity, and customer needs within the region.
· Collaborate with internal teams (Product Development, Marketing, Finance, and Logistics) to ensure seamless product delivery and brand alignment.
· Manage sales targets, forecasts, and budgets specific to African markets.
· Negotiate trading terms, pricing, and promotions with regional partners.
· Conduct regular in-country visits to strengthen relationships and oversee sales execution.
· Prepare monthly and quarterly sales reports with performance metrics per territory.
· Identify opportunities to launch new products or enter untapped African markets.

Minimum Requirements:

· Bachelor's degree in Business, Marketing, or related field (MBA is an advantage).
· Minimum 5 years of sales management experience. Ideally in the consumer electronics, FMCG, or tech accessories sector.
· Proven track record of managing sales and distribution across multiple African countries.
· Must be willing to travel regularly.
Key Competencies:
· Deep understanding of African trade channels, customs regulations, and regional buying behaviours.
· Strong negotiation and relationship management skills.
· Results-driven with a history of exceeding sales targets.
· Excellent written and verbal communication skills.
· Strong analytical and reporting abilities.
· Ability to work independently and cross-functionally in a fast-paced environment.

Preferred Experience
· Prior exposure to product categories such as audio, tech accessories, small appliances, or consumer goods.
· Familiarity with both modern trade and informal distribution networks within Africa.
· Experience with trade shows, in-country activation strategies, and distributor onboarding.
Apply
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