Search specialist

The Internet Capability Specialist Search is responsible for planning, executing, and optimising paid Search campaigns across Google ads and is also responsible for: data, tech, AI and campaign execution within their stickers in Google Ads.

This requires cross functional collaboration with several BU’s and teams in FRG, including Channels, Sub Segments, Retail and Commercial Sales and Interactions Enablers for the end-to-end data and campaign flows into and from Internet Capability.

A strong vision, energy, passion, and the desire to learn is required, as well as the ability to work effectively across a broad spectrum of people.

• Build campaigns and manage campaign budgets effectively, ensuring optimal performance in line with stakeholder KPIs.
• Optimize campaign settings, including bids, budgets, ad copy, and keywords, to improve performance.
• Continuously monitor campaign performance metrics (impressions, clicks, conversions) and make data-driven adjustments for optimal results.
• Ensure campaigns adhere to Google Ads best practices and client guidelines.

• Pull monthly/ bi weekly performance reports
• Develop insights and ways forward to improve campaign performance

• Work closely with account managers and other team members to ensure successful campaign execution and stakeholder satisfaction.
• Maintain clear communication with all teams, keeping them informed of campaign progress and results.
• Stay up to date on the latest trends and best practices in data, tech & AI.

• 2 years’ experience in a campaign management/performance role, managing high-performance data-driven campaigns in Google Ads.
• Strong understanding of Google Ads best practices and campaign optimisation.
• Proven ability to conduct keyword research, audience targeting and write compelling ad copy.
• Experience with Google Analytics and other marketing analytics tools advantageous.
• Ability to work independently and as part of a team.

• NQF level 6 qualification.
• Google industry certifications required (Google Ads, SA360 advantageous)
• Other digital marketing, analytical, and/or media qualifications.

• Opportunities to network, collaborate, and work across segments and teams.
  A challenging work environment.
• Opportunities to innovate and add value to team, leadership, and business effectiveness.

• Curious & courageous - you're driven by always wanting to know more and learn more, and you're brave enough to explore new ideas.
• Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to achieve it.
• Open to ongoing personal mastery & development.

30/08/25