Key Responsibilities:
- Input into the overall marketing strategy, with a specific focus on your areas of influence: creative conceptualisation, influencer selection, customer journey consideration for online and events.
- Management and coordination of briefs working closely with internal studio and external agency for delivery.
- Ideation of brand right partners and events.
- Conceptualising, coordinating key brand campaigns with the Marketing Manager.
- Co-ordinate content for digital platforms alongside digital team. Have a good understanding of social media and content development for each platform.
- Key link with the Markham merchandise team on product ensuring product handovers for season and campaign shoots.
- Manage in store influencer and brand partner shopping.
- Internal brand: visibility of brand internally through various channels.
- Customer and market research to drive innovation and newness into the business and ensure we stay current. Project management, invoice processing and budget tracking.
Qualifications & Experience:
- A marketing degree or diploma and ability to develop long-term marketing plans.
- 4 to 6 years marketing experience.
- To fit the brand, you are to be Youthful, Confident, Current and Connected.
- A customer obsessed mindset and Brand Love. Be Up to date and on the pulse with the latest developments and trends in fashion, denim and South African culture.
Skills:
- Excellent verbal and written communication, interpersonal skills and an interest in Fashion. You will get the word out there in the right way.
- Organised and able to think ahead.
- Good understanding in marketing analytics and reporting.
- An understanding of marketing and consumer behavior insights.
- Experience in managing brand CI and tone of voice.
- An eye for detail and exceptional organisational skills.
- To make decisions, meet deadlines and be a results driven individual who works well within a fast-paced, high performance team without the need for supervision.
- To confidently influence and persuade at all levels.
- Resilience and emotional maturity. Proficient in the Microsoft Office Suite of products.
Behaviours:
- Balances Stakeholders - effectively considers the diverse needs of various stakeholders.
- Business Insight - applies market and business insights in order to drive organisational objectives.
- Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner.
- Customer Focus - understands, anticipates, and meets the needs and expectations of customers.
- Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets.
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems.
- Plans and Aligns - develops plans and prioritises initiatives that align to the organisational goals and objectives. Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth.
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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