Specialist - Performance Marketing.Consumer Post Paid and Home

The New Business Performance Marketing Specialist is responsible for developing, implementing and managing performance marketing campaigns that promote MTN and its products and/or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. 

The New Business Performance Marketing Specialist is responsible for the management and implementation of multiple digital campaigns or projects. Working closely with the Senior Manager on the creation of campaign and media strategies as well and monitoring the results against the company KPI’s.

The New Business Performance Marketing Specialist will take ownership of digital projects, driving all deliverables and reporting with support from the Senior Manager

Organisational Mission

MTN is evolving from a mobile communications provider to a digital platform operator where innovation, operational and commercial excellence is critical for success. To excel today and sustain future growth, MTN must develop the required capabilities internally to provide the market and customers with EPIC experiences, products and services which fulfil the belief that everyone deserves the benefits of a modern connected life.

To this extent the Online team are responsible for creating and operating digital platforms which bring our products and services to customers in the easiest and most seamless manner in the form of contextualised and personalised experiences available anywhere and anytime.

The Online team are helping to bring about a transformational journey to infuse new capabilities, combining customer experience, data and digital technologies to MTN’s core connectivity business, emerging fintech and rich media offerings in order to digitise processes and innovate customer engagement.

Global Influences / Environmental & Industry Demands

• Highly dynamic and fluctuating Telecommunications industry
• Highly competitive market with new and established competitors
• Fast moving industry
• Legislative changes
• Rapid pace of digitalization
• Prevailing economic pressures affecting staff and customers
• Fluid complexities of customer expectations and demands

Primary Responsibilities

• Devising strategies to drive online traffic to the company website and acquire new, qualified leads.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.
• Optimise content for our digital assets – website, social media channels, Apps, WhatsApp channel, USSD.
• Managing budgets and campaigns across all digital channels to drive strong return on investment.
• Working closely with our SEO Manager and Media agency to drive performance.
• Working with the internal team to improve the usability, design, content and conversion of the company website.
• Responsible for campaign roll out and results management and optimization.
• Plan and manage retail content creation for our owned channels, social media and digital media.
• Oversee management of all digital channels (including updates and design)
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Collaborate with agencies and other vendor partners

Governance

Operational meetings

• Assist in the preparation and contribution to the weekly online, TDF & OPCO meetings and participate in the demonstration of delivered work and progress made (bi-weekly / weekly).
• Assist in the preparation and contribution of key insights for the Online & Digital Marketing Team in the weekly Round Up Forum to facilitate decision making.
• Participate in any other cross-functional operational meetings

Escalations

• Escalate issues that have significant impact on campaign delivery to SM: Online & Digital Marketing.
• Advise management of issues that will result in significant time, scope, employee/customer or cost impacts, if not resolved
• Contribute towards providing recommendations to issues to remain compliant with framework of operation

Performance

• Review and manage digital media metrics and KPI’s for successful partnering with Online Channels and Products and track performance against BRIGHT Strategy targets.
• Collaboratively work with SM: Online & Digital Marketing to develop strategies in response to deviations from KPI’s to self-correct and remain on track.
• Collaboratively work with SM: Online & Digital Marketing to create and monitor plans for near-term and long-term target realisation.

Report Generation

• Develop and submit reports to facilitate decision making on digital projects.
• Report to the SM on progress made against measurement metrics of online and digital marketing.

Budget Management

• Monitor costs and determine initiatives to optimise resources by maximising cost/benefit ratios.

Required Skills & Capabilities e.g. teaching, report writing or specific skills/abilities such as computing or the ability to work without supervision

• Ability to work on multiple projects at one time (multi-task).
• Have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, CPA, SEO, social media and other digital channels.
• Must be extremely organised.
• Must be able to work quickly and efficiently, and under pressure.
• Exceptional attention to detail, accuracy and consistency.
• Ability to work in a team, rely on others and follow the style rules.
• Creative and pro-active thinking and the ability to take initiative.
• Confidence and ability to do convincing presentations to staff and other stakeholders and operate effectively at a manager level.
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• Possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.

Responsibility towards: 

• Key external stakeholders: 
  • External agencies
• Key internal stakeholders:   
  • Online Marketing Team
  • Online Design and Innovation
  • Consumer and Enterprise and Business Units
  • Digital Business Unit
  • SM: Online Channels and Products
  • Manager: Enterprise Web
  • Specialist: Consumer Web

Education:

• Bachelor’s degree in Marketing or relevant field is a bonus, however this is not compulsory.
• Fluent in English

Experience:

• 5 – 7 years’ in a Digital Marketing or digital advertising position.
• Previous work experience in the insurance industry is ideal, however this is not compulsory.
• In-depth knowledge of various social media platforms, digital media, best practices, and top line understanding of website analytics.
• Experience in analysing data, media reports and working with a Data Analyst to present the findings to internal and/or external stakeholders.
• 5 or more years’ experience maintaining internal and/or external relationships.
• High proficiency in using Microsoft Word, Excel and PowerPoint.
• A good understanding of SEO, CPC, CPA and experience in managing CPC and CPA campaigns/efforts.
• Experience using Ads Manager accounts and Google Analytics is vital.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience with A/B and multivariate experiments.

Skills and qualifications

• Any other relevant certification / accreditation / membership with professional body(ies) that become necessary, as the role evolves 
• Strategic mindset to balance immediate requirements with a long-term vision in mind
• Flexible and comfortable with ambiguity
• Ability to adjust to a fast-changing, dynamic telco environment
• Worked across diverse cultures and geographies is advantageous

Behaviours and competencies (Qualified candidates for this position will therefore need to demonstrate the following):

Head - Big Picture Focus (20)

• Conceptual Thinker -   Executes tactical plans to achieve strategic requirements

• Problem Solver - Has the mental agility to identify and solve relevant situational challenges

• Improvement Driver - Executes and identifies opportunities for commercial innovation and continuous improvement

Heart – Emotionally Intelligent (30)

• Culture and Change Champion - Role models practices by living the MTN values and vital behaviours for others to follow

• Supportive People Manager – Is self-aware and supports team capability development through opportunity creation for realising potential

• Relationship Manager - Builds relationships with customers and teams to uphold the MTN brand

Hands – Results Focused (40)

• Results Achiever - Drives team objectives and contributes to sustainability of results

• Operationally Astute – Clarifies priorities, plans, organises and can co-ordinates the work of others

• As per MTN DOA

We are a purpose and value-led organization.

At MTN, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, everyday. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals.

We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application!