The Sales Area Manager is responsible for driving sales performance, overseeing a designated geographical area or region, and ensuring that sales targets and business goals are met. This role combines leadership, strategic planning, and hands-on management of the sales process. The Sales Area Manager will lead a team of Brand Ambassadors, and build strong relationships with stores and customers, all while ensuring that the client’s products are effectively marketed and sold. The role requires a dynamic leader who can motivate the sales team, analyze market trends, and execute strategies that drive growth.
KEY RESPONSIBILITIES:
1. SALES LEADERSHIP:
o Lead and motivate a team of Brand Ambassadors across the designated area, ensuring that they are aligned with the company’s sales goals and objectives.
o Provide coaching and support to team members to improve their performance and help them achieve individual and team sales targets.
o Conduct regular one-on-one performance reviews to track progress and provide feedback.
o Identify skill gaps and provide training or development opportunities to enhance the capabilities of the sales team.
2. SALES STRATEGY AND EXECUTION:
o Develop and execute regional sales strategies to meet or exceed company targets, ensuring alignment with overall business goals.
o Analyze market data and customer insights to identify opportunities for growth, including potential new markets or customer segments.
o Monitor and assess competitor activities and market conditions to adjust sales strategies as needed.
3. SALES TARGET AND PERFORMANCE MANAGEMENT:
o Set clear sales targets and KPIs for the sales team, ensuring that they are measurable, achievable, and aligned with the broader business objectives.
o Track team and individual performance regularly, ensuring that targets are met and taking corrective actions where necessary.
o Prepare and present sales performance reports to senior management, highlighting key successes, challenges, and areas for improvement.
4. CUSTOMER RELATIONSHIP MANAGEMENT:
o Build and maintain strong relationships, ensuring long-term business partnerships and customer loyalty.
o Identify and target new business opportunities within the area, including expanding the customer base and increasing market share.
o Address and resolve customer concerns or escalated issues, ensuring a high level of customer satisfaction.
o Ensure that sales teams are equipped with the necessary tools, knowledge, and resources to address customer needs effectively.
5. MARKET RESEARCH AND ANALYSIS:
o Conduct regular market research to understand customer preferences, trends, and competitive activities.
o Monitor regional sales performance and use data analytics to forecast sales trends, adjust strategies, and allocate resources efficiently.
6. COMPLIANCE AND REPORTING:
o Ensure compliance with company policies, industry regulations, and ethical sales practices.
o Complete and submit regular reports on sales performance, market conditions, and team activities.
o Maintain accurate records of all sales activities, customer interactions, and transactions in CRM or sales tracking systems.
7. TEAM DEVELOPMENT AND SUCCESSION PLANNING:
o Identify and nurture future sales leaders within the team to ensure succession planning and business continuity.
o Foster a culture of teamwork, innovation, and continuous improvement within the sales team.
8. QUALIFICATIONS AND SKILLS:
- Education:
- Matric certificate.
- Experience:
- Minimum of 3-5 years of sales experience, with at least 2 years in a managerial role.
- Experience in the telecommunications industry an advantage.
- Proven track record of achieving or exceeding sales targets, managing sales teams, and driving business growth.
- Strong understanding of sales processes, strategies, and techniques.
- Experience managing multi-location or regional sales teams is preferred.
- Skills:
- Strong leadership, coaching, and people management skills.
- Strong negotiation, communication, and interpersonal skills.
- Sales-driven decision-making and proficiency in using CRM tools and sales software.
- Proficient in Outlook, Word, Excel and PowerPoint.
- Strategic thinker with the ability to adapt to changing market conditions.
- Ability to build and maintain strong relationships with clients, customers, and internal stakeholders.
- Ability to manage time effectively and handle multiple tasks simultaneously.
- High level of motivation and the ability to inspire others to reach their full potential.
- Strong organizational and planning skills.
o Ability to work flexible hours, including weekends and holidays.
o Must have own vehicle with a valid Driver’s licence.
Job Types: Full-time, Permanent
Pay: R12 000,00 - R12 500,00 per month
Work Location: On the road
