Job Purpose
The Sales Analyst plays a crucial role in supporting the sales teams and driving business growth through data analysis, and performance reporting. This role is responsible for evaluating sales data, identifying trends, and providing insights to optimize sales strategies, improve decision-making, and maximize sales. The Sales Analyst collaborates closely with sales managers, marketing teams, and other stakeholders to develop actionable recommendations and achieve sales objectives.
Key Responsibilities
Data Analysis and Reporting
- Collect, organize, and analyze sales data from various sources, including systems, sales reports, and market research databases
- Generate regular sales performance reports, dashboards, and presentations to provide insights into key metrics, trends, and opportunities
- Identify patterns and anomalies in sales data to uncover actionable insights and drive informed decision-making
Sales Forecasting and Planning
- Develop sales forecasts, projections, and targets based on historical data, market trends, and business objectives
- Collaborate with sales managers and cross-functional teams to develop sales plans, strategies, and initiatives aligned with business goals
- Monitor actual sales performance against forecasted targets and adjust forecasts as needed to reflect changing market conditions
Market Analysis and Competitor Research
- Conduct market research and competitive analysis to assess market dynamics, customer preferences, and competitor strategies
- Identify market trends, emerging opportunities, and potential threats to inform regional sales strategies and business decisions
- Monitor competitor activities, pricing trends, and product developments to identify competitive advantages and areas for differentiation
Sales Process Optimization
- Evaluate sales processes, workflows, and systems to identify inefficiencies and areas for improvement.
- Develop recommendations to streamline sales operations, enhance productivity, and increase effectiveness.
- Work closely with Regional Sales Managers and IT teams to implement process improvements, automation tools, and sales enablement solutions
Customer Segmentation and Analysis
- Segment customers based on demographic, behavioral, and transactional data to identify high-value segments and target opportunities.
- Analyze customer lifetime value, acquisition costs, and retention rates to optimize customer acquisition and retention strategies.
Sales Performance Tracking and Evaluation
- Track sales performance metrics, including revenue, margins, conversion rates, and sales pipeline metrics.
- Provide regular performance feedback to Regional Sales Managers and General Managers on data-driven insights and analysis.
Competencies
- Strong analytical skills with the ability to turn complex data into actionable insights.
- Excellent communication skills, able to present data clearly to both technical and non-technical audiences.
- Strong business acumen with understanding of market dynamics.
- Ability to plan, prioritize, and align work with organizational goals.
- Tech-savvy with a proactive approach to digital and data-driven solutions.
- Collaborative and able to build strong cross-functional partnerships.
- Business Insight - understands how day-to-day work connects to broader business objectives and key performance drivers. and keeps up with industry trends, market shifts, and business news to anticipate changes and opportunities
- Works without supervision and provides technical guidance when required on creating relevant, lucid and effective reports.
Education
- Bachelor’s degree in Business Administration, Economics, or a related field.
Experience
- 3 - 5 years experience in Sales Analysis, Business Intelligence, or related Analytical roles, preferably in a sales-driven environment.
- Power BI and Qlik View experience will be beneficial.
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