You will act as a trusted advisor, guiding clients through the evolving digital advertising landscape and recommending tailored solutions that align with their business objectives. By leveraging TikTok’s creative capabilities and data-driven insights, you will empower clients to develop and execute campaigns that drive measurable results and business growth.
Responsibilities:
- Champion TikTok’s Product Solutions: Act as a strategic advisor, guiding service industry clients to leverage TikTok’s advertising products and features to drive innovative, data-driven marketing strategies that align with their business goals.
- Drive Product Adoption & Growth: Advocate for the adoption of TikTok’s full suite of products, helping clients understand their value and how they can be integrated into broader marketing strategies for maximum impact.
- Foster Client Relationships: Build and nurture long-lasting relationships with key clients and agencies, positioning yourself as a trusted partner who can recommend and drive solutions that leverage TikTok’s product offerings.
- Oversee Campaign Execution: Collaborate with cross-functional teams (ad operations, product, creative and marketing science) to ensure the seamless execution of product-driven campaigns that meet client objectives.
- Provide Product-Driven Insights: Use data analytics to track, analyze, and optimize campaign performance, providing clients with actionable insights to refine and enhance their product-centric strategies.
- Collaborate & Innovate: Work closely with product teams to ensure clients are utilizing the latest TikTok features and products, contributing feedback and insights to help shape future product development.
- Support Partnership (BPM) Teams: Assist in pre-sales efforts by conducting market research, developing pitches, and advising on TikTok’s product solutions that align with client needs and objectives.
- Optimize and Troubleshoot: Proactively identify and resolve any product-related issues during campaign execution, working closely with internal teams to ensure optimal performance.
- Drive Business Growth: Focus on client retention, upsell opportunities, and renewals by identifying how TikTok’s products can deliver long-term value and foster deeper client engagement.
- Conduct Business Reviews: Lead regular business reviews with clients, ensuring the continued success and optimization of their campaigns and TikTok product usage, while exploring new opportunities for growth.
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