The purpose of this role is to drive successful marketing initiatives that increase visibility, generate client leads, and strengthen partner relationships. You’ll be responsible for leading campaigns from planning through execution and analysis, ensuring that every marketing effort contributes meaningfully to business growth.
This role requires a strategic mindset, strong execution skills, and an analytical approach to continuously improve results. You’ll manage diverse content channels, coordinate marketing projects, and help shape how we measure—and achieve—success. Plus, you get to dive into the cool world of AI tools, finding ways to jazz up our workflows and make things run even smoother.
This is a remote position. All applicants must be available to work between 9 a.m. - 1 p.m. EST (more overlap with 9 a.m. - 5 p.m. EST is even better, if possible!).
Responsibilities:
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Develop and execute content marketing campaigns across channels including LinkedIn, website content, whitepapers, webinars, in-person events, and multimedia platforms like YouTube
- Research opportunities to promote content in industry forums
- Work with partners to develop content collaborations
- Identify ways to work with influencers in our industry
- Analyze marketing performance data to understand what’s working and proactively identify areas for improvement
- Create and manage the content calendar
- Publish content for the Fire&Spark website including case studies, articles, landing pages, and lead magnets. Experience with website publishing isn’t necessary – you will be trained on the navigation of our website backend when/if necessary.
- Coordinate logistics and promotion for both virtual and in-person events, ensuring they attract the right audience and generate meaningful engagement and leads
- Manage email marketing campaigns in Active Campaign
- Participate in external calls to learn more about our audience (i.e attend a sales call)
- Collaborate with the team to identify client trends and content ideas
- Provide project management support across marketing team efforts, keeping projects on track and ensuring timely task completion
- Identify ways to augment our workflows with AI tools
- Recommend meaningful metrics and targets for marketing initiatives, and track success against them
- Generate a monthly content performance report and provide data-driven insights to refine and evolve marketing strategies
- Use Canva to create visuals consistent with our branding
- Proofread and review marketing materials for accuracy, brand messaging, and brand consistency
- Collaborate with the team to fact-check and assess content quality
- Work with external vendors to create/update marketing materials (web developer, designer, external writers, etc.)
- Coordinate with the internal SEO team on content planning & publishing
- Identify opportunities to republish or repurpose existing content into new materials
- Work with the Director of Client Services to generate new testimonials
- Stay up to date with content marketing best practices and send reading suggestions to our team
Job requirements:
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Marketing, PR and/or PM experience
- Familiarity with content marketing best practices
- Ability to understand and align content with the company’s content strategy and messaging
- Strong project management skills
- Ability to identify and capitalize on content promotion opportunities
- Proficient in content calendar creation and management
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Fluent English
- This is not a writing role, and content will be produced by F&S staff. However, proofreading and revising the content is required.
Spark points for:
- BSc degree in Marketing, Journalism, or relevant field
- Experience with email marketing campaigns, preferably using Active Campaign
- Experience with Canva, Descript or similar tools for editing visuals
- Basic understanding of AI tools and the ability to identify ways to integrate them into workflows
- Familiarity with SEO
- Prior experience working with a marketing agency
- Experience with editing, or coordinating website content. This isn’t a writing role, but you will be working with writers.
As the ideal candidate, you should be:
- Proactive and self-driven
- Strong communication and collaboration skills
- Ability to work with cross-functional teams
- Detail-oriented and organized
- Adaptive and open to learning
If this is something that sparks your interest, we are looking forward to seeing your application!
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