Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.
We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.
Purpose of the job
We are seeking a passionate and creative Full-Time Copywriter with a background in digital marketing, blogs, newsletters, and website content. The ideal candidate will have 5+ years of professional experience and a proven ability to craft compelling content that resonates with target audiences and drives engagement. Experience in SEO copywriting is advantageous, as is a solid understanding of travel-related platforms, trends and experiences.
Key Responsibilities:
• Create high-quality written content for digital platforms, including blogs,
newsletters, and website copy, that resonates with the target audience and
supports The Collinson Group’s brand messaging.
• Create content tailored for various demographics and psychographics, ensuring a
personalized approach for different customer personas.
• Write clear, concise, and engaging content with a focus on SEO to improve online
visibility and search rankings.
• Collaborate closely with the marketing team to ensure content aligns with
overarching digital strategies and business goals.
• Research and stay up to date on trends in travel, lifestyle, and digital marketing to
create relevant and engaging content.
• Optimize website copy, landing pages, and blog posts for search engines to drive
organic traffic.
• Contribute ideas for content topics that will engage our audience and support
various marketing campaigns.
• Edit and proofread content for accuracy, clarity, and tone of voice, ensuring it aligns
with brand guidelines.
Skills and Qualifications:
• 5+ years of professional copywriting experience in a digital marketing context, with a
focus on travel, lifestyle, or related industries.
• Strong portfolio of written work showcasing experience in blog posts, website copy,
and email newsletters.
• Solid understanding of digital marketing practices and platforms, especially in the
travel and lifestyle sectors.
• Ability to write in a variety of styles and adapt to different tones of voice depending
on the target audience.
• Demonstrate expertise in adapting the same core content for multiple audiences,
ensuring each version speaks directly to the unique needs, preferences, and
interests of each segment.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment, manage multiple projects, and meet
deadlines.
• Familiarity with digital tools like Google Analytics, SEMrush, or other SEO software
is a plus.
What We Offer:
• Competitive salary and benefits package.
• Hybrid working model (two days a week in the Cape Town office).
• Opportunity to work with a diverse and collaborative team in a dynamic and growing
company.
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.
We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
