CRM Specialist (Braze Expert)

Shape the Future of Service Excellence with Ten!

Driving Innovation. Building Trust. Redefining Service Excellence.

Ten is on a mission to become the most trusted service business in the world. We service the most valuable customers of the world’s leading private banks, premium financial services and luxury brands globally including HSBC, Bank of America, Swisscard and Royal Bank of Canada. Corporate clients use Ten’s services to acquire, engage and retain affluent, high net worth customers or valued employees. The service drives critical customer metrics, including revenue growth, net promoter score, and supports digital transformation initiatives.

Millions of individuals worldwide have access to Ten's services across lifestyle, travel, dining and entertainment. They rely on Ten to unlock seamless, curated experiences that enrich their lives.

We’re profitable, ambitious, and scaling fast. As the first B Corp listed on the London Stock Exchange, we’re setting the standard for sustainable growth and technology, AI driven innovation.

For more information, check out our Welcome to Ten video!

Overview

We are seeking a data-oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. This position is ideal for an individual who is enthusiastic about crafting personalized, data-driven customer experiences and excels at transforming insights into actionable strategies while implementing CRM solutions using top-tier tools like Braze. You will be both a strategic thinker and a proactive executor, capable of developing a lifecycle journey from the ground up, and then analyzing the metrics to optimize performance.

Key Responsibilities:

Create & Deliver Impactful Campaigns

• Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
• Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analyzing results.

Enhance Personalization Through Automation

• Design intelligent, scalable, and adaptive customer journeys utilizing Braze features (including Canvas, Liquid, segmentation, and more).
• Utilize real-time data to ensure messages reach the right audience at the perfect moment, through the appropriate channel.

Lead Reporting & Optimization Efforts

• Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
• Transform data into practical insights - consistently test, learn, and refine strategies to enhance outcomes.
• Provide transparent reporting on CRM's influence throughout the customer journey, from engagement to retention.

Become the Braze Champion

• Serve as the primary Braze authority within our organization, maximizing the benefits of the platform.
• Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.

Requirements

• A minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.

• Expert knowledge of Braze, including advanced features like Canvases, Liquid logic, segmentation techniques, and data integration.
• Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
• Proficient in HTML and CSS for email creation and optimization, able to modify templates for visual appeal and functionality.
• Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
• Skilled in A/B testing, audience segmentation, and personalization strategies for tailored customer experiences.
• Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.

What You’ll Get:

• The opportunity to build best-in-class CRM programs that impact millions of users
• Creative freedom to experiment and innovate in a supportive, collaborative team
• Opportunity to develop your skills and career in a fast-moving, customer-obsessed business

Guidelines for Hybrid/Home Office:

• We are ideally seeking exceptional candidates to be based in Cape Town
• Please note that you will be asked to enter into a hybrid working arrangement - at least 2x a week in the office.
• A secure home office at your confirmed address, free from background noise or other distractions.
• You must meet our minimum internet speeds if you want to work in our hybrid model and this will be checked during the recruitment process and again when you join. We also have a great office that you can work from as an alternative.

Benefits

Our people are at the heart of the business, and we have a culture of recognition and reward - both through regular appraisals but also annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way in supporting development.

Rewards designed around you:

• A competitive salary depending on experience
• Flexible work arrangements including Hybrid work possibilities ; with up to 60% Home Office.
• Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
• Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
• Extra Rewards. Lucrative Ten Loyalty Rewards program.
• Remote Working Holidays - possibilities to Travel and Work!
• Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!
• We also offer a company contribution towards medical aid, and transport home for those working a late shift (applies to those who don't have a car).
• ICAS Employee Health and Wellness (EHWP) services which are confidential and free for all employees to use.
• Safe & secure offices in the Foreshore with complimentary off-street parking.

Commitment to Diversity

We encourage diverse philosophies, cultures, and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline, or terminate, will be based on merit, competence, performance and business needs.

“Ten works with a small preferred supplier list of recruitment agencies only. Please note we are not accepting any further recruitment agencies at this time. Ten Group is not responsible for any fees related to unsolicited resumes.”

Join Ten Group – apply before 20 September 2025.

Please note: We may close this job advert early if we receive a high volume of strong applications, so we encourage you to apply as soon as possible.