Job Description

CVP Development & Management

• Develop segment-specific CVPs that integrate product, channel, pricing, service, and brand elements
• Translate customer insights and competitive intelligence into actionable CVP strategies.
• Identify unmet customer needs and opportunities for innovation or bundling.

Strategic Planning & Execution

• Define customer journeys, use cases, and moments that matter across the lifecycle.
• Work with marketing, digital, product, and service design teams to bring propositions to life.
• Track CVP performance across acquisition, engagement, retention, and profitability KPIs.

Insight-Led Innovation

• Partner with Research, Data, and UX teams to validate hypotheses through customer immersion, testing, and data analytics.
• Stay abreast of market, industry, and consumer trends.
• Ensure the voice of the customer is consistently represented in decision-making forums.

Go-to-Market & Communication

• Collaborate with marketing and distribution teams to craft compelling value messaging.
• Support launch plans, campaigns, training, and internal awareness across channels.

Stakeholder Engagement

• Influence cross-functional teams to align around shared value outcomes.
• Act as the segment ambassador within product forums, innovation squads, and steering committees.

Qualifications and Experience:

• Bachelor’s degree in marketing, Business, Strategy, Economics, or related field.
• 5+ years’ experience in a strategic marketing, customer strategy, product, or CVP-related role, ideally within financial services or consumer-facing industries.
• Proven track record in proposition development, customer segmentation, and go-to-market planning.
• Strong commercial acumen with ability to balance customer needs and business objectives.

Key Skills and Competencies:

• Strategic thinker with strong analytical and problem-solving skills.
• Deep empathy for customers; able to translate insights into solutions.
• Effective communicator and storyteller – can engage execs and frontline alike.
• Collaborative, influential, and comfortable working cross-functionally.
• Highly organized with the ability to manage multiple initiatives.

Job Details

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.