Key Accountabilities:
- Ensure specified face to face meetings with clients per week (new clients, upselling business calls and service calls)
- Ensure specified non-face to face contact with clients per week
- Categorize and define a strategy per client for A, B and C clients with CRM calendar
- Effectively ensure interdepartmental communication in respect of each on-air campaign
- Ensure the campaign is effectively and accurately implemented
- Meeting monthly, quarterly and annual targets
- Successfully procure new business and close sales
- Develop methods to procure new clients
- Attend to meetings and administrative functions
- Research and draft accurate proposals
- Update the client database for all clients and capture all client activity regularly on the CRM software.
- Ensure that contact reports and completed and tracked in CRM
- Ensure thorough product knowledge
- Awareness of client’s business activities and ability to Service clients professionally
- Retain a minimum of 75% of clients annually
- Ensure forward planning (complete quarterly plan for each) existing client
- Ensure that the Client has a great experience with the brand
New Business Development:
- Successfully procure new business and close sales
- Achieve the set amount of client calls
- Achieve the specified target for new client applications
- Develop methods to procure new clients
- End client meetings with requests for referrals
- Effectively manage the client relationship via a plan CRM strategy
- Effectively ensure interdepartmental communication in respect of each on-air campaign.
- Ensure the campaign is effectively and accurately implemented
Administrative Functions:
- Attend meetings
- Research and draft accurate proposals
- Update the client database for all clients and capture all client activity regularly on the CRM software.
- Renew existing client campaigns
- Pre-call / post call panning
- Categorize the client database
- Ensure that pipeline is accurate via the CRM System
- Ensure sales process and other processes are adhered to
Manage Key Trade Partnerships:
- Build and Maintain close working relationships with key trade partners
- Manage the day to day needs of the clients, including airtime bookings and advert recordings etc
- Service clients professionally
- Add input into the drawing up of partnership contracts where need be
- Awareness of client’s business activities
- Conceive and execute a Customer Relations Management strategy for these clients; including East Coast Radio management
Qualification Requirements:
- Relevant Degree/ Diploma
Experience and Skills Requirements:
- Code 08 Drivers License
- Preferably 2-3 years experience in the advertising and media sales environment
- 5-7 years experience in sales
- Business sales and marketing principles
- Excellent Communication Skills - written, verbal and telephonic.
- Customer Relationship Management
- Relationship Builder
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