Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category/brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate, relationship building and leadership capabilities while working across multiple channels
ROLE PROFILE
Director, END TO END, AFRICA
REPORT TO: SENIOR DIRECTOR, CHANNEL STRATEGY & E2E>
Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category, Business functions teams and the commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate relationship building and leadership capabilities while working across multiple channels.
An End-to-End (E2E) process encompasses all phases of a business operation, from the initial stages of product/initiative development through to delivery to the end frontline piece of the execution chain. This comprehensive workflow includes critical segments such as Planning, Marketing, Commercial, PAC, Finance, Supply Chain, Franchise etc., ensuring a seamless integration of every operational segment.
In this role, you will be the central commercial point of contact across, Commercial, Category, Business Functions (Supply Chain, Legal, PAC, Finance), Franchises, and Bottlers to ensure seamless delivery of System E2E platforms through coordinated efforts and transparent communication. It requires mastery of the end-to-end process phases, structured governance routines, and the integration of prioritization tools to optimize the value chain and deliver on integrated executional needs across channels and markets. By fostering cross-functional collaboration and driving a disciplined execution culture, the role ensures alignment with commercial priorities and delivers impactful results at the point of sale.
WHAT YOU WILL DO FOR US
Commercial point of contact between: Categories, Business Functions, , Franchises and Bottlers to make sure that we can deliver System E2E platforms. Define MVP to each platform according to the executional needs (Minimum Viable Product) Integrate and optimize the entire value chain to ensure that the deliverables meet the market and meet the executional needs. (per channel) Understand with mastery, the E2E process phases and timings (Design, Development, Execution) Foster strong collaboration with Marketing, Finance, Planning, Legal, Supply Chain, HR, Franchise Leadership and Bottlers and other key stakeholders to ensure alignment to commercial priorities and plans. Ensure transparent communication of all the functions in the organization and constraints to commercial and frontline execution teams. Establish and Lead the Governance model (Including cadence of routines) to ensure a flawless planning process. Facilitate decision making processes, raising red flags in a timely manner. Implement Prioritization Tools that make lighter but bolder the execution at POS. Enable the programs annual & quarterly calendar Establish a discipline execution culture. Drive 360 Integrated activation to connect with our consumer and shoppers, leading integrated execution strategies into E2E platforms, impacting NSR growth, system margins, TCCC basket incidence.
General management of E2E Platforms across various business functions to ensure delivery of business KPI’s, on time platform delivery and impactful quality of the platforms in market.
EXPECTED BEHAVIORS AND SKILLS
- Situational Leadership across different levels of the organization (Including AOU LT)
- Set the agenda to ensure a flawless E2E process.
- Communication skills to connect with all stakeholders.
- Robust conversations to make sure that the process is aligned with the Executional Expectations
- Curiosity to understand with mastery, the entire Execution Process and identify opportunities for continuous improvements.
QUALIFICATION AND EXPERIENCE
- Bachelor’s degree in marketing, Commerce, Business Administration, or related field required.
- 8-10 years of Commercial/Operations/Marketing fields
- Experience in a cross-functional or highly matrixed organization
- Ability to motivate and work well with diverse, global, and cross functional teams.
- Candidates must have a proven track record of delivering results through leadership and growth behaviors and excellence.
What We Can Do For You
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills
Leadership; Media Planning; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Category Management; Integrated Marketing; Sales Analysis; Competitor Analysis; Marketing Strategies; Product Roadmapping; User Experience Analysis; Search Engine Optimization (SEO); Microsoft Office; Communication; People Management; Digital Marketing; Search Engine Marketing (SEM); Brand Management; Teamwork; Finance Strategy; Financial Forecasting
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
