Field Marketers are especially effective with long-term accounts, visiting clients on a recurring basis to perform maintenance, place replenishment orders, implement marketing strategies to ensure effective product promotion, or take any other initiative necessary to keep the client happy and drive revenue.
A Field Marketer should be well updated on the various technological advancements and have the right kind of expertise to excel in communicating these.
A Field Marketer should have a passion for marketing, ability to strike a chord with people, and understand the customers' needs. They should be updated with the latest trends happening in the telecommunications industry and should have a great business acumen. He/she should be target oriented and should be able to develop innovative sales and marketing strategies.
Key responsibilities
Meet weekly, monthly, and targets through successful implementation of sales and marketing strategies and tactics
Understand briefs and adjust sales techniques accordingly to meet stated outcomes.
Diary planning and call execution to ensure store base and required visits are executed on
Work proactively towards increasing the outlets overall TNPS scores
Encourage and assist outlets to access and utilize the online learning portal (Axonify)
Drive a minimum of 90% participation of Axonify across all chains and channels
Key performance areas
Sales
Plan and execute marketing campaigns to generate sales and improve customer retention
Implement marketing strategies to increase product awareness, sales, and profits.
Achieve agreed upon sales targets and outcomes within agreed timeframes
Coordinate sales efforts with marketing initiatives
Analyse the store’s potential, track sales and provide status reports where required
Keep abreast of best practices and promotional trends
Utilise word-of-mouth marketing techniques to attract consumers
Work with sales team to schedule and conduct campaigns and other marketing activities
Establish a territory presence through networking.
Merchandising
Negotiate with retailers and other third-party partners on promotional display and merchandise placement
Promote business expansion opportunities to retailers through successful implementation of marketing programs
Coordinate proactively with marketing teams for improve and/or development of marketing collaterals, website content, etc. to expand our marketing presence.
Reporting
Generate and analyse metric reports to measure the success of marketing initiatives and sales programs
Keep management informed by submitting activity and results reports, such as daily call reports, work plans, and monthly and annual territory analysis.
Monitor competition and report on current marketplace information related to pricing, products, new products, delivery schedules, merchandising techniques, etc.
Log attendance on specified reporting tool; checking in and out at the prescribed times
Attend meetings & training as directed to keep abreast of latest developments
Provide market intelligence and business insights as observed within the territory
Obtaining specific information about the clients' needs regarding business expansion, problems affecting their sales, detailed information on products and services offered by them, specific business practices like discount offers, seasonal sales, etc., previous advertising history, and other business practices followed.
Stakeholder engagement
Establish, develop, and maintain positive business and customer relationships
Respond to customer needs and requirements
Deliver customer services in a courteous manner
Ensure delivery of products to customers in a timely manner
Implement best practices in sales and service activities
Provide ongoing education on all products and services
Expedite resolution of customer complaints and monitor customer feedback
Network and build trusting relationships with potential customers
Act as the point persons for internal, external partner sales teams.
REQUIREMENTS
Matric or NQF equivalent
2 years’ experience in a sales role with a track record of exceeding revenue sales targets within the telecommunication/retail sector
1 years’ experience in field services, retail sales or similar role may be beneficial
Fluent in English and Afrikaans
Additional requirements
Vehicle less than 8 years’ and must be in the name of the successful candidate. Vehicle must be fitted with a handsfree kit.
Proof of business insurance (with 30-day car hire option or has access to a reliable 2nd vehicle in line with company)
Valid Driver’s license.
Report job
