CORE DESCRIPTION
Responsible for driving the sales on cheese/butter products within the food services/wholesale/independent retail and manufacturing industries. Managing the company’s current customer base and driving profitable sales growth through new customer acquisition and upselling to current customers. Effective communication with clients and providing excellent client service and building long term relationships are crucial. The geographical area of responsibility will be Gauteng primarily with some time spent in the bordering provinces. It will be expected from the incumbent to work in conjunction with the Depot Manager, and the direct line of reporting will be into the National sales manager – Foodservices.
MAIN DUTIES AND RESPONSIBILITIES
- Develop effective sales and channel strategies for current and new customers to achieve sales volume and profitability goals.
- Increase sales by targeting new customers within and outside of the JHB/Pretoria metropolitan areas.
- Research and analyse sales and business opportunities.
- Grow current customer basket by selling across the range of products offered.
- Handling of samples for current and new clients.
- Reach or exceed monthly sales targets.
- Weekly feedback/reporting on sales progress and issues as well as looking for new opportunities and keeping tabs on market conditions and competitor activities.
- Maintain a regular cycle with regards to calling on allocated customer base.
- Negotiate prices/deals with customers.
- Managing the relationships with agents/distributors.
- Managing the order and delivery process, by making sure orders are placed on time and within the company’s delivery schedule as well as following up on distribution related issues.
- Assist with customer complaints.
- Handling of Quality issues and returns
- Working closely with the company accounts department regarding current and new clients
- Coordinate regular in-store tastings with independent retailers and wholesalers and encourage them to place advertisements to support sales growth and increase brand visibility.
- Work closely with all Bidfood branches to drive sales growth and onboard new branches not currently partnered with us. Organize RHA RHA Days, provide product knowledge training, secure placement in broadsheets, and participate in relevant food shows to enhance brand presence and engagement.
- Work closely with the marketing team to share updates on food shows, in-store tastings, charity events, and other engaging activities that can be promoted across our social media channels.
- Monitor market trends and competitor activity to identify opportunities for growth and product positioning
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Stay informed about upcoming food shows and attend to those that are relevant to our product offerings
MINIMUM REQUIREMENTS- Grade 12
- Tertiary qualification in Sales/Marketing will be an advantage
- Min 3-years proven experience in the foodservices sales environment
- Computer Literate (MS Office Packages)
- Experience with ERP Software, Syspro, will be beneficial
- Must have strong cold calling and networking experience
COMPETENCIES -
Be available to travel as and when required
- Must have excellent verbal and written communication skills
- Must be highly self-motivated with strong negotiation skills
- Must have the ability to work well under pressure
- Must have attention to detail
- Must be driven and ambitious
