Introduction
Metropolitan is one of the oldest financial services brands in South Africa. With a 127-year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security.
Metropolitan operates in South Africa, but the brand is also present in 12 African countries including, Namibia, Botswana, Kenya, Ghana, Nigeria, Lesotho, and Swaziland. Metropolitan provides financial wellness solutions that meet the needs of low-income clients, including funeral insurance, health, savings, hospital cash-back cover, retirement solutions and life insurance.
Visit us at: www.metropolitan.co.za
Disclaimer
As an applicant, please verify the legitimacy of this job advert on our company career page.
Role Purpose
Support the business through the implementation of relevant marketing activities in alignment with strategic business objectives.
Requirements
Matric
Bachelor’s degree in Marketing/Communications and or equivalent relevant qualification
3 - 5 years’ experience as a Marketing Specialist or similar relevant role (essential)
Hands on experience using marketing data analytics tools (essential)
Experience in Financial Industry (desirable)
Duties & Responsibilities
Develop marketing operational plans based on the marketing strategy per product and audience.
Effectively implement marketing projects and activities according to the marketing plan to reachthe strategic marketing objectives.
Effectively prepare, design, produce and implement marketing campaigns / projects to reach theaudience through appropriate channels including print, digital, online, web and broadcast
mediums.
Prepare all go-to-market messages and material to ensure that the right message iscommunicated to the market to fulfil the strategic plan.
Copy writing, editing and proof reading to a determined level to hand over to copy writer for allmarketing campaigns including advertising, social media etc.
Conduct market research to determine insights about consumer requirements, habits and trends.
Liaise with external vendors to execute promotional events and campaigns.
Analyse, measure and present insights on the success of marketing campaigns / projects andproduce reports for stakeholders.
Brief service providers on project requirements and ensure delivery within agreed timelines.
Competencies
Generating ideas
Developing expertise
Producing output
Meeting timescales
Challenging ideas
Inviting feedback
Establishing rapport
Showing composure
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