Marketing Graduate

Job Description

Shoe City is a dynamic and innovative fashion retailer seeking a talented marketing graduate to join our marketing team in the digital space for a 12 months period to gain exposure in the world of work. The succesful graduate will support and be involved in various aspects of our digital strategy while gaining hands-on experience across key focus areas.

Key Responsibilities

E-commerce Support

• Assist with product uploads, website visuals, and monthly campaign updates.
• Help track online sales and prepare performance reports.
• Collaborate with internal teams to ensure smooth online store operations.
• Support new online initiatives and handle basic website admin tasks.

Campaign Management

• Assist in the execution, tracking, and optimization of digital marketing campaigns (social media, Google, YouTube, email, SMS, A+).
• Help monitor campaign budgets and timelines.
• Support in analyzing campaign performance and compiling feedback reports for internal stakeholders.

Community Management

• Support in monitoring digital platforms and responding to customer queries in a brand-appropriate tone.
• Assist with post scheduling, basic copywriting, and community engagement efforts.

Content Creation

• Participate in drafting briefs for the content team and coordinating content planning sessions.
• Assist in content reviews and approvals with the Marketing Manager.
• Support influencer collaboration processes.

Digital Presence

• Be involved in reviewing and helping implement new digital tools or platforms.
• Assist with ongoing digital platform management (e.g., Google Analytics, Google MarketPlace, Social Places, Data Studio).
• Provide support on ad-hoc digital initiatives and projects that impact the brand’s digital footprint.
• Assist in managing external agency and supplier relationships.

Qualifications

• Diploma in Marketing, Fashion or related field (minimum NQF 6 qualification is essential)

Knowledge, Skills and Experience

• 0-1 year of experience
• Must not be a beneficiary of any SETA funded programme
• Some knowledge of E-commerce & social media management
• Excellent communication, negotiation, and analytical skills
• Excellent time management, organizational and administrative skills and presentation skills.
• Knowledge working with website maintenance and social media platforms is essential
• Knowledge of digital paid media platforms
• Proficient in Google Suite would be an advantage
• Knowledge of the Shopify system (advantageous)