Marketing Manager

takealot.com, South Africa's leading online retailer, is looking for a highly talented Marketing Manager to join our Takealot Fulfilment Services team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Head of Marketing (TFS)

Your responsibilities will include:

Marketing Strategy Development:

• Develop and execute a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth for the division.
• Collaborate with senior leadership to align marketing initiatives with business goals and overall growth objectives.
• Identify market trends, customer pain points, and key opportunities to position the company as a leader in logistics and fulfilment services.

Brand Management & Promotion:

• Lead brand-building efforts to enhance the visibility and reputation of TFS.
• Oversee the creation of key messaging, promotional materials, and campaigns that communicate the division’s value propositions effectively.
• Manage public relations efforts, including media outreach and communication strategies that elevate brand awareness.

Content Strategy and Creation:

• Develop and oversee the content strategy for multiple marketing channels, including the website, blog, email campaigns, digital media, and other online platforms.
• Lead the creation of compelling content that resonates with target audiences, including case studies, success stories etc.
• Collaborate with internal teams to ensure content aligns with company values, key offerings, and marketing objectives.

Content Strategy & Creation:

• Lead the creation of compelling content that resonates with target audiences, including case studies, success stories etc.
• Collaborate with internal teams to ensure content aligns with company values, key offerings, and marketing objectives.
• Develop and oversee the content strategy for multiple marketing channels, including the website, blog, email campaigns, digital media, and other online platforms.

Digital Marketing & Lead Generation (in collaboration with the Digital Manager):

• Drive lead generation initiatives through digital channels such as paid search, social media advertising, and email marketing.
• Develop and manage the company’s social media presence across platforms like LinkedIn, Twitter, Facebook, and Instagram to increase engagement with potential clients.
• Understanding of SEO strategies to enhance organic search visibility, working closely with the digital marketing team to optimize content for search engines.

Sales & Marketing Alignment:

• Work in close partnership with the sales and operational teams to align marketing campaigns with sales objectives, ensuring lead generation efforts translate into qualified leads.
• Develop tools and materials that support the sales team’s efforts, including brochures, presentations, and case studies.
• Monitor and optimise the conversion process, ensuring smooth handoffs between marketing and sales teams.

Market Research & Data Analysis:

• Conduct market research to understand industry trends, customer needs, and competitor strategies.
• Analyse campaign performance and lead generation efforts using tools like Google Analytics, CRM platforms, and other data sources.
• Provide insights and recommendations based on data analysis to refine and enhance marketing strategies.

Event Management & Partnerships:

• Plan and execute industry-related events, webinars, and conferences to promote the division and engage with prospective clients.
• Identify and build relationships with key partners, influencers, and vendors that can support marketing initiatives.

Budget & Resource Management:

• Manage the marketing budget for the division, ensuring efficient allocation of resources to maximize ROI on campaigns.
• Track spending, analyse results, and make data-driven decisions to adjust strategies and improve outcomes.

Qualification & Experience:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in marketing, with at least , ideally within logistics, fulfilment, or a related industry.
• 2 years focused on B2B services (advantage)
• Experience in managing an agency.
• 2 years management experience managing a team of creatives.
• Proven track record of successfully developing and executing marketing strategies that generate leads and increase brand visibility.
• Experience managing multi-channel marketing campaigns, including digital marketing, social media, email marketing, and content creation.
• Strong understanding of SEO, SEM, and analytics tools such as Google Analytics, SEMrush, or similar platforms.

Attributes Required:

• Excellent written and verbal communication skills.
• Analytical mindset with the ability to make data-driven decisions.
• Strong organisational and project management skills with the ability to manage multiple initiatives simultaneously.
• Understanding in using marketing automation tools, content management systems (CMS), and social media management platforms.
• Deep understanding of brand management, positioning, and customer engagement strategies.
• Creative and innovative thinker, with a passion for developing unique marketing solutions.
• Self-motivated, proactive, and able to work independently in a fast-paced environment.
• Collaborative team player who thrives in a dynamic, cross-functional setting.
• High attention to detail with strong problem-solving skills and a results-oriented

The Environment: 

• takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa. 
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve. 
• We are short on ego and high on output. 
• We are doers and not only thinkers, its all in the execution after all. 
• We love what we do and what we are creating.
• We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking. 

If you meet the above you are an Extraordinary Mind so come and join us! 

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply.