At Nurture Health, we are a purpose-driven healthcare provider committed to delivering integrated physical and medical rehabilitation services. Our interdisciplinary teams work together to help individuals regain independence and live meaningful lives following injury, surgery, or chronic illness.
Our mission is to deliver post-acute care that bridges the gap between hospital and home—empowering patients and families through innovation, compassion, and connection.
We are looking for a Digital Marketing Specialist to join our team and help bring this mission to life across digital platforms.
Key Responsibilities
- Social Media Management
- Plan, create, and schedule content across platforms including Facebook, Instagram, LinkedIn, and YouTube
- Develop platform-specific strategies to grow engagement and reach
- Monitor and respond to audience interactions in a timely, brand-consistent manner
- Track and report on social media performance using insights and analytics
- Content Development
- Craft high-quality, engaging content including blog posts, social media copy, newsletters, landing pages, video briefs, and infographics
- Collaborate with clinical and operations teams to highlight patient success stories, health education, and service promotions
- Maintain a consistent tone and voice aligned with the Nurture Health brand
- Website & SEO Management
- Regularly update and maintain the Nurture Health website (WordPress or equivalent CMS)
- Implement and monitor SEO best practices to improve search engine rankings
- Coordinate with technical teams and designers to enhance site usability and user experience
- Track website performance using Google Analytics, GA4, and other SEO tools
- Paid Digital Advertising
- Plan, launch, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn
- A/B test creative and ad copy to improve conversion rates
- Set campaign objectives and KPIs, monitor budgets, and report on ROI
- Brand & Communications Support
- Contribute to ongoing brand development and ensure visual and verbal consistency across all digital platforms
- Assist in executing recruitment marketing and employer branding strategies
- Support internal communications and change management campaigns with engaging content and visuals
- Write and design communication materials for both internal and external stakeholders
- Data-Driven Decision Making
- Use digital performance tools (GA4, Meta Insights, HubSpot, etc.) to track KPIs
- Provide regular reporting to internal stakeholders with actionable recommendations
- Adapt strategies based on insights to improve engagement and performance
MINIMUM REQUIREMENTS
Education & Experience:
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field
- 2–4 years of experience in digital marketing, preferably in healthcare or service-based industries
- Proven track record of growing social media communities and optimizing digital content
- Experience managing paid campaigns and reporting on performance metrics
Technical Skills:
- Proficiency in social media management tools (e.g., Hootsuite, Meta Business Suite)
- CMS experience (e.g., WordPress, Wix, Joomla)
- Working knowledge of SEO tools (e.g., Google Search Console, SEMrush, Yoast SEO)
- Familiarity with Google Ads, Google Analytics (including GA4), and Meta Ads Manager
- Basic design skills (Canva, Adobe Suite) and video editing experience is an advantage
WHO WE’RE LOOKING FOR
Key Attributes:
- Strategic Thinker: Understands how to connect marketing goals with business outcomes
- Creative Storyteller: Able to develop content that resonates emotionally and educates effectively
- Detail-Oriented: Maintains accuracy and consistency across all content and platforms
- Collaborative Communicator: Works well with colleagues across marketing, HR, clinical teams, and leadership
- Adaptable and Agile: Responds quickly to digital trends and evolving audience needs
- Mission-Driven: Personally aligned with Nurture Health’s values and commitment to patient-centered care
Why Join Nurture Health?
- Purpose-Led Work: Contribute to meaningful healthcare initiatives that change lives
- Collaborative Culture: Work alongside compassionate, interdisciplinary professionals
- Growth Opportunities: Learn and grow in a dynamic and evolving digital landscape
- Hybrid Flexibility: Balance remote and on-site work depending on operational needs
- Employee Wellness: Access to healthcare services and well-being programs
There is no closing date for this vacancy. The employer reserves the right to withdraw the advertisement at any time.
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