Key Responsibilities:
- Accountable for the content, quality and navigation of the online store and communication channels, to deliver the best customer journey.
- To Build, Execute, Analyse and report on all digital marketing campaigns & content across channels.
- To deliver on Omni KPIS using all levers, engaging content, site & storefront.
- Manage customer acquisition and retention.
- Accountable for brand campaign management – includes the execution of digital campaigns & the full suite of digital channel reporting
- To align digital content across all digital channels.
- Manage content calendars together with merchants.
- Liaise across Buying, Marketing and Bash
Experience & Qualification:
- Digital marketing/ Marketing/ Ecommerce qualification
- 5 years experience in ecommerce/omni platforms
- Experience working in cross functional teams
- Experience with content creation
Skills:
- Customer obsessed, everything is about the customer
- Strong content creation & creativity
- Building relationships across teams
- System savvy, this role needs an online guru
Behaviours:
- Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective
- Business Insight - applies market and business insights in order to drive organisational objectives
- Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
- Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
- Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Organizational savvy - understands and navigates dynamics created by processes, systems, and people
- Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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