Key Responsibilities:
• Accountable for the content, quality and navigation of the online store and communication channels, to deliver the best customer journey.
• To Build, Execute, Analyse and report on all digital marketing campaigns & content across channels.
• To deliver on Omni KPIS using all levers, engaging content, site & storefront.
• Manage customer acquisition and retention.
• Accountable for brand campaign management – includes the execution of digital campaigns & the full suite of digital channel reporting
• To align digital content across all digital channels.
• Manage content calendars together with merchants.
• Liaise across Buying, Marketing and Bash
Experience & Qualification:
• Digital marketing/ Marketing/ Ecommerce qualification
• 5 years experience in ecommerce/omni platforms
• Experience working in cross functional teams
• Experience with content creation
Skills:
• Customer obsessed, everything is about the customer
• Strong content creation & creativity
• Building relationships across teams
• System savvy, this role needs an online guru
Behaviours:
• Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective
• Business Insight - applies market and business insights in order to drive organisational objectives
• Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
• Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
• Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Organizational savvy - understands and navigates dynamics created by processes, systems, and people
• Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.
We’re the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?
