About Keen
At Keen, we don't just deliver services — we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands.
Keen helps some of the most exciting U.S. and international brands scale smarter by embedding expert teams that drive results across marketing, creative, customer experience, and sales.
We're not a legacy agency. We're a partner in growth — and that's where you come in.
About the Role
We’re looking for a fractional Paid Media Manager (20 hours per week) to lead and scale paid acquisition efforts for a fast-growing US e-commerce brand. You’ll be responsible for managing campaigns across Meta, Google (especially YouTube Demand Gen), Amazon PPC, and TikTok — with a strong focus on performance, creative testing, and channel expansion.
This role is ideal for someone who thrives in a fast-paced, data-driven environment and knows how to translate paid media insights into real growth.
What You’ll Do
- Own strategy and execution across Meta Ads, Google Ads (YouTube Demand Gen), Amazon PPC, and TikTok Ads
- Monitor and report on weekly performance, aligned to MER and ROAS goals
- Lead testing strategies with clear hypotheses, execution plans, and post-test insights
- Collaborate with creative and UGC partners to brief, request, and iterate on campaign content
- Analyze creative performance and prioritize asset needs (e.g., statics, influencer content, video)
- Maintain clean, high-performing ad accounts — regularly pausing underperformers and reallocating spend
- Deliver actionable performance insights and recommend next steps for scaling
- Align paid spend with broader marketing and finance guardrails
- Scale underutilized channels (e.g., Google, Amazon) while keeping Meta in a steady, efficient state
- Support paid media hiring assessments and candidate evaluations as needed
- Stay updated on platform changes and best practices through rep calls and ongoing research
Requirements
What We’re Looking For
- 3–5+ years of hands-on paid media buying experience, specifically in DTC e-commerce
- Proven success scaling YouTube Demand Gen campaigns using video
- Strong command of Meta, Google, Amazon, and TikTok Ads
- Clear understanding of attribution, MER, ROAS, and performance analytics
- Analytical and proactive — always thinking in test cycles and iteration
- Ability to work independently and make data-backed decisions quickly
- Strong communication skills — able to summarize findings clearly and persuasively
- Bonus: Experience in fast-paced or early-stage brand environments
Benefits
What’s In It for You
- Flexible, remote work with a focus on autonomy and impact
- Work with a high-growth e-commerce brand and a world-class marketing team
- Access to performance data, ownership of key channels, and room to scale budgets
- Join a smart, motivated, and collaborative global team that values results over fluff
