Agrinet, a wholesale supplier and distributor of a wide range of products that cater to hardware retail, specialist industrial and irrigation markets in Africa is seeking the services of a Regional Sales Manager who will be responsible for maximising the profitability of allocated accounts, by managing the relationships with the Customers, whilst also managing a team of sales reps and merchandisers, giving them the necessary support, they require to reach their sales targets across all ranges and customers.
Responsible for achievement of sales targets
- Ensure orders received as per budgeted month.
- Increase turnover of existing customers across the entire account base by upselling and cross selling.
- Set overall revenue targets for each account.
- Focus on “Sell through” rather than “Sell to".
- Identify opportunities to win business where Customers currently favour competitors’ products.
- Ensure relationship is strong enough for customers not shop elsewhere.
- Inform customers of new products, promotional campaigns marketing programs and feedback to management.
- Assist customers in tenders and quotes where necessary.
- Give customer feedback on sales by product category.
- Keep customer informed on Rebate achievement.
- Assist with minor deliveries and collections where possible.
Key accounts management
- Build trust and confidence with Customer through reliable and consistent service delivery and industry and product knowledge.
- Resolve complaints and queries effectively.
- Determine and manage the Customer’s expectations regarding stock and delivery.
- Ensure you are aware of your customer is tracking by month, by quarter, by year as well as which product category they might need special attention on.
Responsible for sales planning
- Updating of customer base and action plans on battle board, with regards to focused and new customers are critical component to sales planning and success.
- Formulate and implement plans to increase turnover per existing customer.
- Ensure knowledge and understanding of customer’s business.
- Determine who the key decision makers are and what their needs are.
Product knowledge
- Develop and demonstrate specialist knowledge of Agrinet’s and competitor’s products.
- Determine training needs and provide relevant training on product benefits.
Promotional activity
- Ensure monthly, quarterly and annual promotions with key accounts are implemented successfully.
- Assist with all aspects of planning promotions with groups and online platforms.
- Promotions should grow turnover and volume.
- Promotions include planning and selecting products and availability, marketing and communication to internal stakeholders.
- Ensure that customer open days, shows and/or exhibitions are effective and to Agrinet’s standard.
Qualifications: National Senior Certificate.
Requirements: At least 3 years’ experience in Key accounts management, ideally within the Hardware/ Agri Retail industry.
Closing date: 18 August 2025
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- We are committed to transformation through the appointment of persons from designated groups and potential candidates from these groups will enjoy preference.
- Kindly note that a consumer credit record will be requested in respect of all appointments which involve dealing with cash or finances.
- Should we not have contacted you within six weeks of the closing date, you may assume that your application has been unsuccessful.
