Sales Coach

Job Title:

Job Description

Key Responsibilities:

• Deliver one-on-one and group coaching sessions focused on:
  • Sales techniques (consultative selling, objection handling, closing)
  • Product knowledge and system navigation
  • Customer engagement and compliance
• Monitor live or recorded calls to evaluate agent performance against KPIs and quality benchmarks
• Identify performance gaps and develop tailored coaching and development plans
• Collaborate with Team Leaders and QA Analysts to ensure a unified coaching approach
• Facilitate daily/weekly motivational huddles, performance insights, and quick refreshers
• Track and report on coaching effectiveness and improvements in agent performance
• Support onboarding and continuous upskilling of new and existing sales staff
• Drive a high-performance culture through best practice sharing and recognition
• Ensure adherence to compliance, regulatory, and business standards
• Analyze performance data to identify trends and opportunities for intervention
• Conduct regular floor support, side-by-sides, or shadowing sessions
• Contribute to the creation and refinement of training materials and documentation

Skills and Competencies:

• In-depth knowledge of sales strategies and customer psychology
• Exceptional communication, interpersonal, and motivational skills
• Proven ability to coach and develop others in a fast-paced sales environment
• Strong analytical and data interpretation skills
• High emotional intelligence and adaptability
• Effective time management and organizational skills
• Confident in delivering presentations and facilitating training
• Proficiency in CRM systems, call monitoring platforms, and Microsoft Office

Minimum Requirements:

• Matric (Grade 12) – Essential
• Minimum 5 years’ proven experience in a high-performance sales environment, including at least 2 years in a contact centre sales role and 1 year in a coaching, QA, or leadership capacity within a sales teamExperience working in a target-driven and customer-centric environment
• Demonstrated ability to influence sales outcomes through coaching and development initiatives
• Proficiency in CRM systems, sales enablement platforms, call tracking tools, and Microsoft Office
• Sales coaching certification or relevant training qualification – Advantageous

Key Performance Indicators (KPIs):

• % improvement in sales conversions post-coaching
• Target achievement and performance uplift of coached agents
• Coaching session completion rates
• Improvement in Quality Assurance (QA) scores
• Decrease in compliance or regulatory breaches
• Retention of agents within coached groups

Location:

Language Requirements:

Time Type:

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