Sales Director

Key Responsibilities:

Sales & Commercial Strategy

• Develop and execute the national sales strategy aligned with regional goals and market dynamics.
• Identify and grow business opportunities across all healthcare segments in South Africa.
• Lead execution of new product launches and go-to-market initiatives.

Distributor Management

• Build, manage, and optimize a strong distributor network across South Africa.
• Set clear expectations, sales targets, and performance standards for distributors.
• Conduct regular business reviews, performance evaluations, and joint field visits with distributors.
• Support training, onboarding, and capability-building for distributor sales teams.
• Evaluate market coverage and recommend transitions between distributor and direct models if needed.

Key Account Management & Clinical Engagement

• Lead the Key Account Strategy for major hospitals, including full solution (department and whole-house) conversions.
• Engage senior decision-makers, including hospital administration and clinical leadership, to position Masimo’s full technology suite (SET, rainbow SET, Root, etc.).
Conduct product demonstrations, evaluations, and clinical in-servicing.

Sales Team Leadership

• Lead, mentor, and develop a high-performing local sales team.
• Align internal team efforts with distributor activities to ensure unified market approach.
• Drive high performance through coaching, mentoring, succession planning, and clear goal-setting.
• Promote a collaborative culture aligned with Masimo’s values and high ethical standards

Customer & Stakeholder Engagement

• Develop strong relationships with key customers, KOLs, and institutional buyers.
• Engage with both private and public sector stakeholders (including Ministry of Health).
• Oversee strategic account management and contract negotiations.

Market Intelligence & Reporting

• Monitor market trends, competitor activities, pricing dynamics, and healthcare policy.
• Provide regular insights and reports to regional leadership.
• Ensure all distributor and internal activities comply with regulatory and ethical standards.

Cross-Functional Collaboration

• Collaborate with internal teams (regulatory, legal, finance, operations, and marketing) to support business success and ensure compliance.
Coordinate with global departments to streamline business practices and align execution across geographies.

Qualifications & Education:

• Bachelor's degree in Biomedical Engineering, Nursing, Life Sciences , or Business Administration (required).
• Postgraduate degree or MBA is a strong advantage.
  

Experience & Skills:

• 10+ years of experience in medical device sales or healthcare technology, with at least 5 years in a leadership or key account role .
• Demonstrated success managing distributor networks and/or direct sales teams in South Africa.
• Strong understanding of both public and private healthcare systems , regulatory frameworks, and tendering processes in South Africa.
• Experience engaging with senior hospital administration and government stakeholders.
• Proven track record in sales planning, execution, and exceeding revenue targets.
Experience working in both large multinational structures and agile startup environments.

Working Conditions:

• Local travel to distributor sites, customer accounts, and sales meetings
• Occasional regional or global travel
• Hybrid or remote setup depending on company policy