Deliverables
Required to provide the following services:
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Configure the portal's Google Analytics (GA) setup.
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Review the GA setup on both the legacy website and the new portal
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Review the web analytics business requirements for the client.
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Provide a detailed report indicating the hours required per deliverable to complete the full scope of work.
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Configure reports, dashboards and user logins.
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Create standard Google Analytics reports to be distributed monthly to each department.
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Setup and provide Website and Social Media data access in PowerBI via a Web Connector, including all available data dimensions
- Establish a structured role hierarchy in Google Analytics to manage user access and responsibilities, covering roles like Super Admin, Admin, and Analyst.
Requirements
Qualification:
- NQF Level 6, Diploma or higher in Digital Marketing/ Multimedia/ Web Development/ Information Systems or Systems Development.
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Data Analytics skills:
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Advanced proficiency in data visualization tools such as Power BI, Google Analytics or Google Data Studio – 5 years or more
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Strong knowledge of SEO optimization and web analytics – 3 years or more
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Examples of SEO reports showing website ranking improvements
- Examples of advanced Google analytics reports showing Website traffic information
Experience:
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Maintain configuration and optimization of Google Analytics – 10 years or more
- Configure Google Search Console – 3 years or more
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