What You’ll Do:
- Write with Impact: Create engaging, platform-first copy across posts, stories, reels, and TikToks that connect with our audiences in bold and relevant ways.
- Own Creative Execution: Take briefs and turn them into social content ideas that feel current, exciting, and on-brand.
- Collaborate with Creatives: Work closely with designers, strategists, and community managers to deliver content that sings visually and verbally.
- Spot & Spin Trends: Stay on top of cultural moments, local memes, and digital behaviours, and help the brand tap into them authentically.
- Engage in Social Listening: Monitor conversations and spot opportunities for reactive content or clever community engagement.
- Support Campaigns: Contribute copy and ideas for social-first campaigns, activations, and integrated Telco brand moments.
- Balance the Details: Ensure accuracy in spelling, grammar, tone, and local vernacular, with an eye for quality and detail.
- Get Stuck In: Be hands-on with reactive posts, scrappy content shoots, and real-time publishing when needed.
- 2–4 years of experience in social media copywriting, content creation, or a related creative field.
- A strong portfolio of social-first work that shows your ability to write across formats and platforms.
- A natural understanding of what makes content engaging online - whether it’s humour, timing, or cultural relevance.
- The ability to adapt your tone of voice depending on the platform and audience.
- A love for digital culture, memes, and trends, especially those unique to South Africa.
- A proactive, problem-solving mindset, you’re comfortable jumping in and making things happen.
- Good organisational and time management skills to balance multiple briefs and deadlines.
- Bonus: Ability to write in isiXhosa, isiZulu, or other South African languages for added authenticity.
You’ll be at the heart of a team that treats social as culture-in-motion, working on a Telco brand that lives where the conversations are. This is your chance to create content that gets seen, shared, and talked about—while sharpening your skills and growing toward senior level.
If you’re a curious, culturally tuned-in copywriter who loves turning insights into ideas, we’d love to meet you.
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