VP of Inbound Marketing & Client Success
Position Type: Full-Time, Remote
Working Hours: EST
About Role:
Our Client is a fast-growing organic lead generation company helping businesses drive sales through strategic posting in local Facebook groups. In less than a year, they’ve scaled to nearly 120 active clients.
For our client, we are seeking a dynamic, experienced, and hands-on VP of Marketing & Client Success to lead the charge in organic marketing, client satisfaction, and internal team growth. This is a pivotal role in our leadership team, responsible for driving scalable growth, building world-class systems, and elevating our client and marketing experience.
Key Responsibilities:
Organic Marketing & Facebook Growth Strategy:
- Manage and scale 20+ Facebook accounts, driving organic lead generation and community engagement
- Own the end-to-end Facebook Group strategy: growth, content, and performance
- Develop, test, and execute organic growth tactics, staying current on platform updates and trends
- Build social accounts from scratch into high-performing channels through compelling copy and visuals
- Optimise group presence to drive inbound leads, group engagement, and client satisfaction
- Lead the direction of copywriting and content creation, ensuring alignment with client voice and marketing goals
- Personally write and review high-performing content that speaks to local markets and generates leads
- Oversee team-wide publishing efforts across Facebook Groups, providing quality assurance and strategic guidance
- Guide content strategies across other social platforms as needed
- Act as the primary point of contact for key clients – aligning on goals, reviewing performance, and addressing issues
- Drive retention and satisfaction by proactively identifying challenges and delivering solutions
- Lead onboarding and ensure every new client starts strong with clear expectations and great first impressions
- Monitor group and campaign performance, sharing insights through strategic monthly reviews
- Lead and inspire a high-performing team of 10+ marketing and client success professionals
- Create a culture of accountability, creativity, and continuous improvement
- Design incentive structures to reward performance and retain top talent
- Set clear KPIs, monitor progress, and coach the team to hit performance targets
- Analyze campaign data and group insights to make informed decisions
- Continuously refine workflows and content strategies based on results
- Ensure all team activities are aligned with the broader vision and growth goals
- Organic Marketing Expert: 3+ years in organic marketing, ideally in Facebook Group engagement, with a proven ability to scale social communities and drive leads
- Master Copywriter & Storyteller: You know how to create engaging, converting content that drives action
- Client-First Leader: You build trust with clients, solve problems before they arise, and deliver results that exceed expectations
- Team Builder & Motivator: You lead with empathy, set a high bar, and know how to build a culture that delivers
- Execution-Oriented Strategist: You think big, act fast, and don’t mind rolling up your sleeves to get things done
- Strong Communicator: Fluent in English with a professional, American tone in both written and verbal communications
- Review daily performance, content calendar, and team priorities
- Conduct strategy calls and check-ins with clients to align on goals and ensure satisfaction
- Dive into Facebook Group content, providing feedback or making edits to ensure impact and brand alignment
- Lead a team meeting to review KPIs and identify improvement opportunities
- Collaborate with paid media, creative, and operations teams to ensure cross-functional alignment
- End the day reviewing strategic initiatives, planning growth experiments, or onboarding a new high-potential client
- Initial Screening Call – Understand your background and fit
- Video Interview – Dive deeper into strategy, leadership, and marketing knowledge
- Final Interview – Meet with leadership for alignment
- Background Check – Reference and past employment verification
If you’re a seasoned marketing leader with a passion for organic growth, client success, and building something extraordinary from the ground up, we want to hear from you.
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