Job Description
We at RCL Foods have recently relaunched our purpose to “We Grow What Matters”.
We are a deeply rooted South African business, and we believe our country will thrive when we collectively grow what matters. Our purpose is anchored in a culture of empowerment and accountability, with uncompromising integrity at its heart. We are inspired by our unwavering commitment to "Grow What Matters,", placing People, Growth and Sustainability at the forefront of everything we do.
We have an opportunity for an Assistant Category Manager on a Fixed Term Contract within our New Business Development function. The role will be based in Westville and report to the Category Marketing Executive.
The key purpose of this role is to support the Category Marketing Executive to drive category growth within the New Business Development Channels. The role is predominantly focused on the Pet category and includes some assistant brand work on the Pet Brands.
Duties & Responsibilities
Category Planning:
- Support the category marketing executive in annual business planning process through data analysis, insights and identification of growth opportunities.
- Support the development of proposals and recommendations for customers in executing category management projects, including customer reviews, NRM (Net Revenue Management) initiatives which translate into new opportunities for growth or improved profitability.
- Liaise with the operations team to ensure smooth implementation of initiatives.
Category Management:
- Support the category measure and review category performance, margins and customer profitability.
- Analyse shelf health, pricing data, product availability and visibility, work with Assistant Channel Marketing Managers to consolidate feedback into actionable plans for the customer team to implement.
- Execute brand standards (brand DNA) and support development.
- Conduct periodic reviews of planograms and ranging to ensure maximised shelf efficiency.
- Continuous monitoring of competitor landscape.
Brand Management:
- Support the operations team on smaller shopper and brand marketing campaigns across the various brands.
- Build and deliver always on digital shopper comms across the various pet brands to support shopper conversion in the different channels.
- Ensure all marketing material is within brand CI across the brands.
- Liaise with in-house and in country agencies to support creation and deployment.
Category and Channel Growth through Education and Product Launch:
- Support the Category Marketing Executive to implement, maintain and track performance of pet education strategy.
- Work with the Assistant Channel Marketing Manager in development of new product launch plans.
- Support the preparation of Category stories and Trade presentations.
Information Analysis, Management and Reporting:
- Analyse and interpret key data to provide feedback on category performance and drive actions into the future.
- Assist in the compilation of business reports, presentations and category performance analysis (incl. causes of deviation) with an eye on NRM practices.
Financial Management:
- Support in management of the marketing spend budgets within agreed limits and ensure that all initiatives are shown to be commercially sound.
- Execute specific elements of the NRM Program, e.g. promo analysis as per business agreed targets.
- Understand key drivers of profitability and revenue growth to assist in achievement of financial targets.
KPI’s:
- Business growth targets – volume, revenue and profit.
- Execution of brand plans and specific projects KPIs.
- Digital and social metrics and measurements.
- Shelf space and product availability.
- Accuracy of reporting.
Minimum Requirements
- A Degree or Diploma in Marketing or Business Management (3 years).
- 2 to 3 years relevant experience in a similar environment.
- Valid Code EB drivers’ license.