To increase market share, sales, profitability and LIONLEAD’s profile, and to ensure that the Branch meets financial and operational targets. Closely monitoring that all clients receive a consistently high-quality service by effectively managing and developing all available resources (staff, systems, processes) and ensuring that a strong customer-focused service culture becomes entrenched in the branch.
Proactively identify and assess the risks faced by the branch and maintain an effective system of controls to reduce exposure. Maintain a high level of integrity and ethical standards. Fostering a quality, motivated, highly effective and brand-aligned team of agents is a key priority.
Key Responsibilities
- Manage performance of agents to achieve budgeted sales targets.
- Enhance market share in all trade areas and monitor competitors.
- Implement Branch strategy and budget aligned with objectives.
- Ensure efficient property sales and transfer processing.
- Support marketing and PR for maximum visibility.
- Encourage referral use and ensure premium client service.
- Address agent and staff issues promptly with appropriate feedback.
- Control branch expenses within budget limits.
- Ensure staff are trained, inducted, coached, and mentored.
- Promote workplace transformation and retention through recognition.
- Oversee lease negotiations and renewals.
- Ensure full compliance with legal, FICA, and ooba standards.
- Drive productivity and branch compliance.
- Lead weekly huddles and monthly strategy reviews.
- Ensure 100% agent onboarding and coaching in first 30 days.
Key Performance Indicators (KPIs)
- Achieve monthly/quarterly sales turnover targets.
- 70%+ of agents to close minimum 2 deals/month.
- Minimum 3 exclusive mandates per agent per quarter.
- Maintain agent retention rate of 90%+.
- Meet or exceed branch profitability margins.
- 100% compliance with FICA, Tiger Finance, and SOPs.
- Achieve landlord/client satisfaction score of 90%+.
Education & Experience
- B Degree or National Diploma in Sales/Marketing or related field.
- 5-10 years leading a sales team.
- Real estate industry experience with Full Status FFC (3+ years).
- Sales and service-oriented with strong local area knowledge.
Knowledge & Skills Required
- Business acumen and budgeting skills.
- Excellent interpersonal and relationship-building skills.
- Strong motivational and leadership ability.
- Negotiation and arbitration skills.
- Marketing, networking, and problem-solving capabilities.
- Sales strategy understanding and market awareness.
- High emotional intelligence and strategic thinking.