Brand Manager Power Fashion

Mr Price Group
Durban, KwaZulu-Natal
Full time
1 day ago

The Brand Manager will lead the development, positioning and consistent execution of the brand across all touchpoints. This role is responsible for driving brand growth, increasing brand equity and expanding market share through contribution to strategy formation, strategy translation and overseeing its execution. This includes the formation of marketing plans and innovative campaign development which aligns to product input and merch strategies. The Brand Manager is the brand custodian and oversees all activity in alignment with HOM strategic direction for the main purpose of creating differentiated communication which reflects the brands identity to drive customer loyalty and conversion in order to meet the business commercial goals. The incumbent will be responsible for increasing brand awareness, driving equity growth, analysing research and insights, delivery of campaigns and meeting sales transaction and commercial objectives

Brand Equity Growth 

Meeting Production Efficiencies 

Data Insight Reporting and Improvement on Key Measures 

Budget Management and Controls 

Seasonal and campaign tracking and strategy contribution 

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.

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