Main purpose
The primary purpose of this role is to efficiently and effectively deliver campaigns and develop marketing plans to achieve strategic business targets.
Key responsibilities
Support the following brand pillars: RCS Brand and Products, Consumer Research, Sponsorships, Events, Digital content, Public Relations and Internal Communication.
Design and coordinate promotional campaigns for brand and RCS products
Assist in managing the publicity and reputational management in the corporate environment
Build and harness relationships with internal and external stakeholders
Provide design and direction for collateral, web, products and other visual communications media for the Company
Actively monitor competitors – provide competitive analysis, strategies and tactics, and have the ability to be creative and agile in response to any competitive challenges
Create and present thought leadership across service, brand and marketing initiatives
Plan and approve Existing Customer Marketing elements with ECM team
Conceptualise and implement internal campaigns for various departments within the business
Create and update weekly status reports related to RCS Brand Marketing activities
Assist Manager and/or team with Projects and/or admin related tasks
Marketing Controls
To ensure the effective implementation across Marketing functions, the following are required on an ongoing basis:
Set KPIs per campaign
Post campaign analysis after every campaign
Reports provided to all stakeholders monthly
Archiving – ongoing for auditing purposes
Implement audit/regulatory controls (where applicable)
Key competencies
Ability to think and act both systematically and strategically
Ability to manage and optimise small budgets
Strong interpersonal skills – ability to build relationships and liaise with people at all levels of the business (internally and externally)
Excellent communication and presentation skills with the ability to influence and negotiate
Ability to think creatively and innovatively within area of accountability.
Advanced planning and organisation skills
Ability to juggle a number of priorities simultaneously
Ability to work at a fast pace
Solution orientated with a “can do” approach .
Team player with a make-it-possible attitude
Qualifications, Skills and Experience
Relevant Marketing Degree or equivalent qualification – essential
Minimum of 3 years Marketing experience in a Corporate or Agency environment – essential
Experience coordinating events within a Corporate environment
MS Word, Excel, PowerPoint and Outlook (intermediate level) – essential
Own transport, licenced driver