Location: Cape Town
Working Practices: Hybrid | Mondays and Thursday in office and remaining days remote
Contract Type: Permanent
Working Hours: 07H00 - 15H30 SAST
Reports to: Associate Director Marketing (Australia based)
Job summary:
The Content Marketing Team Leader plays a critical role in overseeing and optimizing the development and execution of marketing content across digital platforms and other content sources. This role is instrumental in aligning content strategy with business goals, managing a high-performing team, and ensuring data-driven decision-making.
This role requires the ability to manage multiple projects, provide oversight and quality control, and leverage analytics to refine content strategies. The Content Marketing Team Leader will work closely with key stakeholders, including marketing and academic teams, to ensure all content is engaging, effective, and aligned with marketing strategies and partner guidelines.
Key Responsibilities:
Strategic content leadership
- Develop and implement content strategies that align with business objectives such as lead generation, brand awareness, and revenue growth.
- Ensure content aligns with the buyer journey, leveraging emotional and logical triggers at each stage.
- Utilize data insights and analytics to continuously refine and optimize content performance.
- Foster cross-functional collaboration to ensure content initiatives support broader marketing goals.
Operational oversight and quality control
- Oversee activities of the Content Marketing Coordinators to ensure accurate, engaging and timely website content is developed and executed.
- Oversee and contribute to course guide updates, ensuring content aligns with broader marketing strategies and a consistent tone and brand voice is maintained.
- Leverage technical capability in CMS systems, AI tools and content optimization software for effective content outcomes.
- Utilize project management knowledge and tools to effectively drive content road map
- Implement quality control measures to maintain brand consistency, accuracy and optimize SEO performance.
Leadership and team development
- Provide guidance, mentorship, and clear direction to empower the Content Marketing Coordinators.
- Demonstrate proactive thinking and critical problem solving in daily activities.
- Demonstrate business etiquette and professional communication skills through ability to effectively engage and influence different audiences.
- Encourage accountability, ownership, and professional growth within the team.
- Conduct regular team meetings to review performance, share insights, and foster innovation.
- Lead the team through transitions including new tools, strategies and processes.
Stakeholder engagement and collaboration
- Collaborate with the Marketing Managers to ensure content aligns with overarching digital strategies
- Collaborate with Academic team colleagues to ensure that course are accurately reflected on site.
- Champion best practices in digital content marketing and advocate for new technologies and innovations.
Performance measurement and continuous improvement
- Monitor and analyze content engagement metrics to drive data-informed decision-making.
- Leverage SEO principles, AI tools, and digital marketing analytics to optimize content strategies.
- Identify opportunities for content innovation and stay updated on industry trends.
- Implement and refine content workflows for efficiency and scalability.
What does success look like?
- A well-structured content strategy that effectively drives engagement, conversions, and brand growth.
- A high-performing team that delivers quality content efficiently and meets strategic objectives.
- Prioristisation of accuracy to drive impact.
- Improved SEO and content performance through data-driven optimisation.
- Strong stakeholder collaboration, ensuring marketing and business goals are met.
- A team that is empowered, skilled, and motivated to excel in content marketing.
Requirements
Essential:
- University degree and qualification in Marketing and/or strategic communications
- Over 10 years of experience in B2C content marketing within large organisations.
- Strong project management skills and proven use of automations to create work efficiencies on platforms such as Monday.com
- Demonstrated experience using data-driven insights
- Demonstrates strong commercial acumen
- Ability to work in a fast-paced environment and adapt the continuous change.
- Demonstrates a solution focused mindset and ability to problem solve.
- Experience leading and managing a team.
- Exceptional communication skills (written and verbal).
- Exceptional attention to detail and accuracy.
- Strong interpersonal skills and ability to work with cross functional teams
- Ability to manage multiple projects concurrently and effectively prioritise
Nice to have:
- Experience working within the Higher Education sector
- Experience working with International teams
Benefits
About Construct
Construct Education is a fee-for-service digital learning solutions company specializing in the design of innovative, impactful, and bespoke digital learning experiences. As a wholly-owned subsidiary of OES, a global leader in education solutions, we continue to push the boundaries of online education. Construct Education is committed to redefining online education in a way that prepares learners for real-world challenges and helps them succeed in their careers. Our vision is for everyone to have access to meaningful education through superior online programs.
Company Culture & Values
We are a people-focused organization with a culture built around collaboration, connection, and working together toward one common goal. Our vibrant, values-led culture is grounded in four core principles that guide everything we do:
Passion and Perseverance: We love what we do (even though it’s not always easy) and take pride in creating transformative learning experiences. We bring a ‘can-do’ attitude to our work, tackling challenges and inspiring others.
Teamwork: We operate as cross-functional teams globally with trust and respect, celebrating success. We have fun while we work and enjoy collaborating with each other and OES partners.
Agility and Innovation: We are innovative, lateral thinkers who use our skills to do things better for our students. We thrive in ambiguity, embrace change and challenge conventional thinking.
Integrity: We do what’s right, and what we say we will do, every time. We value a culture of respectful feedback and believe that respect trumps harmony.
What’s in it for you?
Flexible work for genuine career-life fit
A healthy and supportive company culture
Generous annual leave
Paid maternity and paternity benefits
Professional development and mentoring
Construct Culture Club events
Study leave