CRM Specialist

About Us

At KingMakers, we’re not here to follow the industry; we’re here to shape it. Since launching in 2018, we’ve been redefining sports and gaming entertainment across Africa, building platforms that connect millions of users to the games and experiences they love.

We’ve grown rapidly to become one of the key players in the region, recognized for pushing boundaries and setting the stage for what’s next. Our mission is bold: we aim to inspire, empower, and create meaningful value for the people and communities we serve. Collaboration and innovation are at the heart of our culture, making every decision purposeful and every interaction impactful.

We think big, move fast, and challenge convention. If you’re ready to lead, innovate, and make a real difference, there’s no better time to join KingMakers.

About the Role

As a CRM Specialist at KingMakers, you will play a pivotal role in executing and optimizing CRM campaigns, ensuring alignment with business objectives and customer needs. This role involves collaborating cross-functionally to develop effective customer journeys and targeting criteria to meet activation, retention and reactivation targets. You'll be responsible for crafting personalized cross-channel marketing strategies utilizing onsite, email, SMS, push messaging and more in order to improve the customer experience is passionate about using data to enhance user experiences and grow brand loyalty.

• Retention Strategies: Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty. 
• Campaign Management: Manage the execution of CRM campaigns across various channels, ensuring that our messaging is relevant, timely, and resonates with our user base.
• Data Analysis: Analyze customer behavior, preferences, and feedback to inform campaign strategies and optimize engagement efforts.
• Segmentation: Develop and manage customer segmentation strategies to personalize messaging and experiences effectively. 
• Collaboration: Work closely with marketing, product, and customer service teams to ensure that our CRM initiatives align with overall business goals. 
• Performance Measurement: Track and report on CRM campaign performance, making necessary adjustments to strategies based on results. 
• Best Practices: Stay up-to-date with industry best practices and emerging trends in CRM and customer engagement. 

In 6 months, you’ll:

• Have implemented new CRM campaigns that increase customer engagement and retention.
• Developed a comprehensive understanding of our customer segments.
• Established key metrics for measuring the success of CRM initiatives.
• Collaborated effectively with cross-functional teams to integrate CRM strategies into broader marketing objectives.

Requirements

• Minimum of 2 years of experience in CRM B2C, digital marketing, or a related field.
• Proven experience with CRM platforms such as Salesforce, HubSpot, or similar for customer management, segmentation, and campaign automation.
• Knowledge of marketing automation and customer engagement tools like Braze for personalized campaigns and communications.
• Strong analytical skills, with the ability to interpret data and draw actionable insights.
• Understanding of customer segmentation and targeting strategies to optimize marketing efforts.
• Excellent communication skills for collaboration across teams and effective customer engagements.

• Experience with email marketing platforms and campaign management tools.

• Excellent communication skills to collaborate across teams and improve customer engagement.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Nice to Have:

• Familiarity with Optimove, SQL, and Python.
• Industry experience in Sportsbook and/or iGaming.
• Experience in A/B testing and marketing campaign optimization.

This role is for someone who:

• Has a customer-first mindset and is passionate about delivering exceptional experiences.

• Is data-driven and analytically minded.

• Is highly organized and able to manage multiple initiatives simultaneously.

• Thinks creatively to solve problems and innovate.

• Is a team player who collaborates effortlessly across departments.

Benefits

At KingMakers, your work will have a real impact. Here’s what makes us different:

• Shape the Future: Build systems that transform the way millions engage with sports and entertainment, making every interaction meaningful.
• Work Globally: Collaborate with exceptional talent from across the world in an inclusive and dynamic environment.
• Embrace Challenges: Take on exciting projects that push boundaries and allow you to grow as a leader in your field.
• Innovate and Thrive: Be part of a culture that celebrates bold ideas, values diversity, and prioritizes personal and professional growth.

What We Offer

At KingMakers, we believe great talent deserves great rewards. That’s why we offer competitive compensation packages designed to reflect your expertise and impact.

Our benefits are tailored to each location, ensuring they align with what matters most to our people. Whether it’s health coverage, hybrid work and perks, we strive to provide what you need to thrive – wherever you are.