Responsible for planning, implementing, tracking and optimizing our digital marketing campaigns across all digital channels, incl. but not limited to SMS, USSD, BTL as well as social media and performance-based campaigns.
Roles and Responsibilities
- Drive and optimize SMS and USSD campaigns based on KPI requirements
- Design and oversee all aspects of our integrated digital and BTL marketing campaigns, including programmatic & display advertising campaigns as well as social media.
- Develop campaign strategies and plans for multiple products and services offered to our clients for a focus not only on acquisition but also engagement KPIs.
- Manage always-on and seasonal marketing campaigns for multiple digital products and services on a daily basis.
- Develop and maintaining a social media presence for key services across all channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Coordinate with advertising and media experts to improve marketing results.
- Evaluate important campaign metrics that affect our website traffic, revenue targets, and target audience.
- Work with the marketing team to brainstorm new and innovative growth strategies.
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies and trends. Provide thought leadership and perspective for adoption where appropriate.
Behavioral Skills
Attention to Details
Accountability and Ownership
Good organisational and time management skills
Self-motivation
Relationship Building
Flexibility
Problem Solving
Balanced Decision-Making
Planning and Organizing
Cultural Awareness
Stress Management
Leadership
Technical Competencies/Skills
- Strong understanding of MS Office
- Solid knowledge of website, marketing and BI analytics tools (e.g. Google Analytics, Tableau, Mixpanel, Matomo)
- Demonstrable experience in leading marketing campaigns from the idea stage through to their execution and implementation.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies i
- In-depth knowledge of SMS campaigns as well as various digital and BTL marketing platforms, best practices, and website analytics.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Highly creative with excellent analytical abilities.
- Experience in digital marketing.
- Experience with A/B and multivariate experiments preferred
Requirements
Education
Minimum Bachelor’s degree in Marketing, Media Management or similar qualification in relevant field.
Experience
Minimum of 3 years working experience in a digital marketing or advertising position.
Benefits
Pension
Medical Aid