Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category/brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate, relationship building and leadership capabilities while working across multiple channels
Director, OBPPC RGMx
OBPPC (Occasion, Brand, Package, Price, Channel)
RGMx (Revenue Growth Management & Margin Expansion)
Responsible for effective execution and compliance with all Revenue Management and Margin Expansion Standards; manages financial planning and analysis activities to identify risks and opportunities; is responsible for leading Right Competitive Portfolio Guidance with OBPPC and Commercial frameworks; works within a total Commercial Agile Project Group, leads key analysis and makes recommendations to senior management; collaborates within commercial team and cross-functionally to deliver key RGMx guidance.
Function Related Activities/Key Responsibilities
- Lead, design and implement integrated system RGMx approaches and plans to support topline revenue growth and margin expansion by better targeting all key stakeholders (Consumers, Shoppers and Customers) inclusive of revenue pools, bold OBBPC approaches to drive assortment, SKU optimization, innovation, , price terms and conditions and promo intelligence.
- Understand, analyze and connect all key RGMx drivers related to OU business performance and identify and leverage all key consumer-centric & customer-relevant value propositions that will drive adoption and scale, leading all aspects of the strategic RGMx initiatives
- Key member of commercial network to accelerate capability in: Affordability, Premiumization, Portfolio Optimization, Margin Expansion, Advanced Analytics with connecting dots
- Enable RGM (“Right Competitive Portfolio”) part of commercial Brilliant Basics and ensure tools deployment within the OU. Cross-functional and cross-market RGMx integration, acting as key contact for RGMx for all relevant stakeholders (not least the bottlers, Franchise GMs, Commercial-, Marketing and Finance functions - ensuring that RGMx strategies and all key commercial activities are ‘in sync’
- Develop a collaborative partnership and support planning routines with stakeholders in Customer/Channel, Franchise/Bottler, Category/Brand and CCNA Finance teams
- Communicate and provide guidance to stakeholders. Lead Agile Workshops that provides guidance to planning stakeholders in Brands / Categories, Bottlers / Franchise, Finance.
- Develop and maintain RGMx tools and frameworks. Responsible for leading the evolution of existing planning tools, creation of new ones, and implementation of new techniques / technologies as needed to support and facilitate business plan
- Enable / support collaboration and development of the team, both the immediate RGMx, as well as the broader Planning / Performance, Franchise and Commercial teams.
Functional Skills:
- Strong strategic & systematic thinking (forward-looking vision and anticipating of future needs)
- Identifies client needs and creates value; proven ability to work with high degree of autonomy once given direction.
- Strong Problem Solving & Analytical skills; ability to draw actionable insights from data; experience with sales analytics
- Effectively communicate and build relationships at senior organization levels; communicate long-term vision through clear & simple messages
- Thrive under pressure and maintain focus to make effective OBPPC decision in Agile manner
Education Requirements:
- Minimum Required: Bachelor’s degree (engineering, finance, business)
- Preferred Level: Master degree in business or associated field
Related Work Experience:
- Minimum of 7+ years’ experience in sales, finance or RGM with expertise in customer planning, focused on delivery of world-class results in a complex, distributed environment.
- Experience developing strategy & delivering against implementation of strategy
- Demonstrated ability to forge alignment with Senior Business Leaders
- Demonstrated ability to deliver upon results; ability to make decisions in ambiguous situations
- Business performance management – practical experience using data systems to track and steward frontline initiative execution
Preferred Level:
- Extensive experience (10 years +)
- Field and headquarter experience working closely across finance, sales & marketing, BIS, etc.
- Business operations experience with execution accountability
Skills
- Strong strategic & systematic thinking (forward-looking vision and anticipating of future needs)
- Identifies client needs and creates value; proven ability to work with high degree of autonomy once given direction.
- Strong Problem Solving & Analytical skills; ability to draw actionable insights from data; experience with sales analytics
- Effective communicate and builds relationships at senior organization levels; communicates long-term vision through clear & simple messages
- Grows diverse, high-performing teams through tough-minded talent management
Skills
Media Planning; Leadership; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Category Management; Integrated Marketing; Sales Analysis; Competitor Analysis; Marketing Strategies; Product Roadmapping; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Teamwork; Search Engine Marketing (SEM); Brand Management; Finance Strategy; Financial Forecasting
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.