ROLE PROFILE
JOB TITLE: Group Account Director (Reporting into the Business Director)
KEY PURPOSE OF ROLE
A primary point of contact within TBWA on the Bev account. The GAD will be responsible for managing TTL project delivery across different functional teams and coordination of campaigns with all partners.
RESPONSIBILITY / ACCOUNTABILITY
KEY PERFORMANCE INDICATOR [KPI]
Client Relationship Development
- Build and maintain excellent relationships with clients.
- Develop and cultivate positive business relationships with clients across seniority levels with regular contact regarding campaigns and other issues such as a crisis.
- Understanding clients core business objectives and the nature of the pace of change within the sector and the ability to adapt.
- Understanding the variables and trends that shape the current market and categories.
Client Service/ Business Management
- Responsible for overseeing internal stake holders and working with agency subject matter experts to ensure client deliverables align with plan and client expectations, and delivered on time.
- Co-ordination of partner agencies and in leading the account and integration.
- Leading the business in a constructive and creative manner.
- Ensuring delivery of agency’s product, especially the strategic and creative product.
- Guidance of creative teams to ensure that clients business objectives and strategy is always reflected in all work in order to allow the creative work to clearly reflect the brand positioning.
Process
- Owns the development and management of client program, project goals, schedules and deliverables from internal agency teams and resources.
- Assist BUD and BD to identify and improve process and efficiency.
Financial Management
- Owns the financials for clients, ensuring that all key financial responsibilities are mutually understood and agreed upon.
- Support ethics of cost control and income growth through the team and oversee the management of income for all client accounts.
Team Leadership
- Leads cross-capability teams to deliver customer-centric, creative thinking and powerful ideas that meet client objectives and goals.
ROLE REQUIREMENTS
REQUIRED KNOWLEDGE AND EXPERIENCE
- Knowledge and experience with all disciplines within advertising (account services, creative, digital, production, strategy)
- 10 years experience in advertising account management.
REQUIRED SKILLS
- Superior time management and organisational skills with proven ability to prioritise responsibilities and accomplish goals.
- Multitasking
- Punctual
- Attention to detail
- Ability to problem solve
- Analytical
REQUIRED TECHNICAL SKILLS
- Verbal and written communication and negotiation skills.
- Accountability for delivering agency scope of work within contracted guidelines.
- Experienced with multiple campaign lifecycles from business development to final delivery.
REQUIRED BEHAVIOURS
Relationship builder with outstanding communication and presentation skills, including the ability to meet and present to senior-level audiences, be credible and inspire confidence.