Ecommerce Strategy and Revenue Growth:
Develop and execute the ecommerce roadmap/ strategy with management to achieve revenue, conversion, and customer acquisition goals. Ensure the ecommerce channel complements and strengthens Samsonites retail distribution strategy. Support and Work closely with store retail team.
Site Functionality and Optimisation :
Maintain the five ecommerce platforms to ensure daily operational functionality, stock accuracy and seamless transaction processing.
Lead continuous improvement of the online experience, optimising site structure, navigation, product pages, and discuss and gain agreement on merchandising strategies to improve usability.
Customer Journey and Experience:
Deliver a best-in-class customer experience by ensuring the ecommerce journey is seamless, responsive, and aligned with Samsonite’s brands’ values. Drive initiatives to improve retention, average order value, and customer lifetime value.
Digital Performance and Analytics:
Monitor ecommerce KPIs including traffic, conversion rate, bounce rate, AOV, and ROAS. Leverage data to identify opportunities, test solutions, and refine strategy. Build dashboards and reporting tools to support performance tracking and insights sharing with management. Oversee SEO and AdWords Optimisation by collaborating with the digital agency. Hold a weekly meeting with the Digital marketing agency to ensure that tasks are completed in alignment with the set goals. Monitor progress and suggest changes to the Google AdWords campaigns optimisation process, which will be executed by the digital agency. Conduct monthly performance meetings with digital agency. Share results or strategy changes with management.
Campaign and Product Launch Execution
Plan, manage and coordinate the online execution of brand campaigns and new product launches, working closely with management, inhouse team and outsource partners to ensure timely and accurate rollout across all digital touchpoints
CRO
Implement conversion rate optimisation strategies. Partner with outsourced development team and in house team to deliver best in class product experiences (product page optimisation), product recommendations, dynamic content, personalised email campaigns
Oversee the customer service: Supervise the customer service department to ensure all interactions are handled accordingly . Provide additional support, including advice and suggestions, to the Customer when needed. Step in and call or answer customers queries when required
Budget Management:
Manage the ecommerce budget, ensuring spend is prioritised for growth-driving activities in keeping Samsonite ahead of local competitors. Track and report on budget performance in alignment with local and European business goals.
Weekly and Monthly Meetings
Provide weekly and monthly ecommerce performance reporting to local and European management teams.
Hosting: Manage hosting environments (This will change once BigCommerce is implemented)
- Currently hosting with xNeelo and DNS through Cloudflare
- Monitor Cloudflare
- Problem solve any issues that may arise with Dev house or with the vendor Bot management (either robot.txt or within Cloudflare)
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Experience required:
- Minimum of 5 years’ experience in an ecommerce or digital performance role, ideally within the premium goods sectors.
- Proven track record of driving revenue growth and optimising digital customer journeys.
- Experience working with ecommerce platforms and content management systems (e.g., Wordpress WooCommerce, experience with Bigcommerce will be an advantage).
- Experience in digital performance marketing, including PPC, SEO, Google Analytics, and email marketing tools such as MailChimp.
- Strong proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Analytics (GA4 preferred).
- Experience in managing ecommerce sales, including revenue forecasting, target setting, and performance reporting.
- Hands-on experience with ecommerce platforms and CRM tools like Metrorik
- Familiarity with digital advertising platforms including Google Ads, Meta Ads Manager, and other paid social tools.
- Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
- Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
- Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.