Key Responsibilities:
- Full ownership and accountability for Value Added Services (TFG’s Insurance, Media and MVNO businesses) and hi (TFG’s Mobile and tech brand) mobile’s Communication and Marketing Strategy
- Develop and execute a marketing strategy aligned to the Business strategy and imperatives supported by data and analytics
- Collaborate effectively with other members of the VAS and hi management team, to effectively execute and support the Business Strategy
- Ensure successful execution of marketing strategy in store (across 2,500 stores and multiple Brands) and online in collaboration with other stakeholders
- Drive the Omni-channel vision within VAS and hi giving customer’s consistent engagement/experience across all channels
- Lead and manage all marketing content for in-store and online for optimal excellence in customer experience
- Ability to commercialise marketing space in-store to contribute to overall marketing costs
- Develop key strategic partnerships/collaborations aligned to the VAS and hi Customer profile
- Provide Market Intelligence
- Develop and ensure execution of content across all social/digital platforms (this includes management of the creative studio for VAS & Mobile)
- Develop and manage a comprehensive Product Communications strategy
- Champion improvement of internal communication, particularly to stores
- Campaign Management & Measurement with a focus on Customer Relationship Management
- Reputation Management
- Build strong relationships with key stakeholders
- Drive and develop the performance of the team to achieve objectives and effectively manage performance issues or concerns
- Contribute to the delivery of an enhanced Strategic Marketing competence within TFG
- Drive digital transformation within marketing
- Demonstrate the success and power of a diverse and inclusive team
Qualifications and Experience:
- Minimum 8 years working experience at a senior management level, incl. Marketing and Digital Strategy, Team management, Stakeholder, Supplier management and Store Operations
Skills:
- Ability to drive change, persuade and influence both internal and external stakeholders (without direct authority)
- Management of budgets
- Demonstrate a high level of maturity, emotional intelligence and insight into diverse teams
- Ability to work comfortably at both a strategic and operational levels
- Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
- High levels of Agility to flex and adapt to changing business requirements
- Ability to understand and interpret data, recognise trends and patterns
- Ability to filter information and extract what is important
- Ability to observe and interpret human/Customer behaviour
- Ability to share knowledge and develop other as well as being humble and curious to learn from others
Behaviours:
- Being Resilient - rebounding from setbacks and adversity when facing difficult situations.
- Builds Networks - establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
- Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
- Decision Quality - consistently makes timely, well-rounded and informed decisions
- Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- organisational Savvy - understands and navigates dynamics created by processes, systems, and people
- Situational Adaptability - effectively adjusts their behaviour, approach, and decision-making based on the situation
- Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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